Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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I'm an Editor Who Only Wears Flats—9 Classic Loafer Outfits I'll Be Copying This Autumn
A footwear staple.
By Allyson Payer
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Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags From
And they're pretty affordable too.
By Avalon Afriyie
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Sienna Miller Makes Gucci’s Giglio Tote the It-Bag of the Season—And It’s Just Launched in Mini
An instant classic.
By Marina Avraam
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15 H&M Studio Basics That Are So Good, I’m Building My Entire Autumn Wardrobe Around Them
Sharp and elevated.
By Marina Avraam
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11 Anti-Trend Pieces That Will Work Hard In Any Autumn Wardrobe
So classic.
By Maxine Eggenberger
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The 6 Shoe Trends Well-Dressed People Are Wearing With Trousers and Jeans (Instead of Trainers)
Flat and heels to pair with pants and jeans.
By Allyson Payer
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These Discontinued Topshop Skinny Jeans Were Legendary—Now They’re Back and About to Take Over Again
Prepare to feel nostalgic.
By Lauren Cunningham
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I Find Expensive-Looking Buys for a Living—12 Capsule Wardrobe Staples That Look Triple Their Price
Elevated staples ahead.
By Florrie Alexander
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High Street
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15 H&M Studio Basics That Are So Good, I’m Building My Entire Autumn Wardrobe Around Them
Sharp and elevated.
By Marina Avraam
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I Find Expensive-Looking Buys for a Living—12 Capsule Wardrobe Staples That Look Triple Their Price
Elevated staples ahead.
By Florrie Alexander
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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9 New-In Zara Buys That Will Make My Autumn Wardrobe a More Expensive-Looking Place
I predict they'll sell out fast.
By Florrie Alexander
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My 58-Year-Old Mum and I Just Got Back From Zara—9 Anti-Trend Pieces We Both Came Home With
A ready-made transitional capsule.
By Poppy Nash
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Treat yourself.
By Sophie Robyn Watson
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15 Expensive-Looking Pieces From COS, Mango and H&M Everyone Will Mistake for Designer
No one's gonna know.
By Maxine Eggenberger
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11 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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H&M Called It—7 Rich-Looking Colour Trends That Will Define Autumn 2025
The expensive-looking palette you'll want to wear.
By Florrie Alexander
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Athleisure
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I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the Best
Here's my verdict.
By Remy Farrell
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Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every Budget
Comfort is key in 2025.
By Jess Kelham-Hohler
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I'm Fussy About Workout Clothes, But These 4 Jogging Outfits Are Both Chic and Functional
Grab your water bottle.
By Humaa Hussain
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Everywhere I Look, Elegant Dressers Are Wearing This Specific, Very Chic Leggings Trend
They're taking over from basic black leggings.
By Natalie Munro
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Let's Talk About Leggings—Here's What to Wear With Them in 2025
Chic and comfy 'fits.
By Harriet Davey
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The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather Wardrobe
Winter wardrobe heroes.
By Harriet Davey
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Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every Budget
There's nothing better.
By Emma Spedding
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I Live in Leggings All Year Round—These Are the Most Comfortable, Flattering and Polished Styles Out There
A total game changer.
By Jess Kelham-Hohler
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The Elevated Basics That Will Make Leggings Look Very Chic This Season
A+ looks.
By Bobby Schuessler
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It's True: Every Fashion Person Buys Their Leggings and Workout Clothes From This Chic Brand
Sponsor Content Created With Adanola
By Humaa Hussain
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Basics
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Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags From
And they're pretty affordable too.
By Avalon Afriyie
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11 Anti-Trend Pieces That Will Work Hard In Any Autumn Wardrobe
So classic.
By Maxine Eggenberger
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I’m Calling Time on Summer—7 Chic, Early-Autumn Staples I’m Wearing Now Instead
A curated list.
By Avalon Afriyie
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8 Affordable Basics That’ll Level-Up Every Outfit You Wear
I wear them constantly.
By Maxine Eggenberger
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Can This £585 Skin Tool Really Lift, Sculpt and Snatch? I Tried It for a Month
I was sceptical.
By Eleanor Vousden
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I Check Zara Every Day—26 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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I've Created the Perfect Autumn Capsule, and It's Made Up of These 11 Pieces
Your ultimate guide.
By Jess Kelham-Hohler
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21 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell
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I Made a List of Fresh (But Still Classic) Basics I Would Happily Wear for the Next 5 Years
They'll never let you down and can all be styled endlessly.
By Kristina Rutkowski
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7 Elegant Yet Fresh Basics I'm Buying Now and Wearing Through Autumn
Come join me.
By Allyson Payer
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Denim
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These Discontinued Topshop Skinny Jeans Were Legendary—Now They’re Back and About to Take Over Again
Prepare to feel nostalgic.
By Lauren Cunningham
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I Can't Unsee It—Wide-Leg Jeans Always Look Their Best With this Elevated Shoe
The best part is, you probably own it.
By Natalie Munro
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If You're Going to Wear White Jeans This Autumn, These Are the Outfit Pairings That Make Them Look Best
Don't pack them away!
By Natalie Munro
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Cooler Than Your Basic Jeans—This Non-Boring Denim Trend Is Heating Up in Paris and Copenhagen
My denim collection never looked so good.
By Natalie Munro
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6 Autumn Trends That Make Basic Jeans Look Incredibly Stylish
I've never been more ready for a new season.
By Maxine Eggenberger
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I Just Tried On Every Pair of 2025's Best-Selling Jeans—These 6 Are Worth the Hype
Your jeans prayers, answered.
By Emily Dawes
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Just in: The Easy Denim Outfit Formula That Acts As the Foundation to All My Chicest Autumn Looks
Trust me: it works.
By Remy Farrell
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I Tried On M&S's Best-Selling Jeans, and I'm Officially a Convert
I'm very impressed.
By Florrie Alexander
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I Wear Jeans Daily—13 Fresh Ways I'm Styling Them for Autumn 2025
Bookmark this page.
By Emily Dawes
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Every Fashion Person I Know Raves About These Jeans—These Are the Best Pairs for Style and Fit
Our editors wear them a lot.
By Allyson Payer
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Dresses
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5 Elegant Autumn Dress Trends Everyone Will Be Wearing This Time Next Month
Styles to bookmark, according to the runways.
By Bébhinn Campbell
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Everyone on My Instagram Feed Is Wearing Dresses From COS, and I Can See Why
They're so very good.
By Maxine Eggenberger
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I'm a Fussy 4'11" Fashion Editor—16 Dresses I Genuinely Recommend for Petite Frames
You can trust me.
By Jazzria Harris
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Trust Me, I've Tried Them All—This Is Where You'll Find the Chicest Petite Dresses
I'm 5'2", for the record.
By Emily Dawes
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You Might Be Sceptical, But This Divisive Dress Trend Is Making a Comeback for 2025
I'm here for it.
By Brittany Davy
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Sorry to My Jeans—This Easy, Throw-On Dress Has My Full Attention
And to think I wrote it off as "dated".
By Imani-Nia Francis-Tsolaki
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This Is the One Dress Detail That's Taking Over Our Feeds Right Now—We Are Utterly Hooked
It's the finishing touches that matter.
By Humaa Hussain
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I Looked Through Thousands of H&M Dresses—These Are the Best Styles for 2025
You're so welcome.
By Maxine Eggenberger
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It's Official: These Are the 13 Most Popular Reformation Dresses Right Now
We can see why.
By Emily Dawes
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FYI: Fashion People Across Europe Are Wearing This Elegant Dress Style On Repeat Right Now
Audrey Hepburn was famously a fan.
By Bébhinn Campbell
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Handbags
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Chic, Classy and Practical—These Designer Tote Bags Overshadow Every Other Style
They're always welcome on my wish list.
By Ava Gilchrist
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I'm Not Saying Goodbye to Colour, But Every It Bag I See Is This Trending Black Style
As classic as they come.
By Florrie Alexander
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Bags of Envy—7 Luxury Bag Trends That Will Be on Every Stylish Person's Shoulder This Autumn
Straight from the runways and into your arms.
By Sophie Robyn Watson
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17 Low-Key Luxury Bags That Are Timeless, Anti-Trend and the Definition of Chic
If you know, you know.
By Kristen Nichols
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The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry Forever
Modern classics.
By Maxine Eggenberger
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The Margaux Bag Has Been Discontinued But The Row Has Unveiled Its Successor—It Might Be Even Chicer
The next It bag has arrived.
By Florrie Alexander
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A Suede Tote Bag Is Top of My Wish List—Here Are the Best at Every Price Point
It's all in the details.
By Florrie Alexander
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I'm All About the Understated Luxury Look—These Saint Laurent Bags Are It
Forever favourites.
By Maxine Eggenberger
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Put Down the Baguette—This Fendi Bag Is Just As Iconic and About to Make a Huge Comeback
So, I thought I better take it for a test drive.
By Florrie Alexander
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I'm Not Saying Black Handbags Are "Over", But This Chic Colour Is Taking the Lead Right Now
The one to watch.
By Natalie Munro
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Jewellery
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WWW Curates: These Are the Talisman Jewellery We’re Predicting Will Be Everywhere This Season
They’re so in-demand.
By Humaa Hussain
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The Jewellery Styling Trick This Fashion Editor Is Standing Behind This Season
Stacks on stacks.
By Humaa Hussain
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Why This Iconic 50-Year-Old Bracelet Is Still as Popular as Ever
From A-listers to fashion editors, everyone wants to own one.
By Elinor Block
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I've Done the Research—Everyone's Wearing These 5 Expensive-Looking Jewellery Trends Right Now
Pieces you'll wear and love forever.
By Humaa Hussain
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People Always Assume My Bracelets Are Designer, But My Favourite Is Now £10 on Amazon
Someone asked me if it was Cartier.
By Maxine Eggenberger
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No Lie—My Chic, Expensive-Looking Earrings Are Actually From Amazon
Compliment-inducing accessories.
By Maxine Eggenberger
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Found: The Chic Jewellery Trend That Will Instantly Elevate Your Basic White Tees and Tanks
You're going to love it as much as I do.
By Bébhinn Campbell
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Look Closely—Every Cool Girl Is Wearing This Jewellery Trend
It's a part of all my best outfits.
By Natalie Munro
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I’m a Jewellery-Obsessed Fashion Editor—These Chic Pieces Are Elevating My Summer Outfits
I'm wearing them on repeat.
By Rebecca Rhys-Evans
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Elite Dressers Can’t Stop Wearing This Specific Jewellery Trend—You May Recognise It From 2012
Don't come at me!
By Nicole Akhtarzad Eshaghpour
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Jumpers and Sweaters
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You Can Wear Jeans With Anything, But It’s Actually This "Boring" Item That Makes Them Look Elegant
A pairing I'll live in for the next six months.
By Natalie Munro
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The Arket Jumper Every Fashion Person Owns Has Just Come Back In Stock
And just in time for autumn.
By Natalie Munro
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I Just Tried the High Street's Best Striped Polo Shirts—These 5 Stood Out
Miu Miu aesthetic on an M&S budget.
By Imani-Nia Francis-Tsolaki
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Spring Has Arrived in London—5 Chic Jumper Outfits I’ll Be Wearing in Place of Coats
Chic and practical in equal measure.
By Brittany Davy
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H&M Does This Classy Spring Staple Better Than Anywhere Else on the High Street
Fifteen that will sell out quickly.
By Natalie Munro
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This Trending Cardigan Is the Key to Looking Classy and Earning Compliments This Spring
It will make your outfits look so elegant.
By Brittany Davy
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I Always Reach for Knitwear in This Elegant Colour When I Want to Look Classy—5 Ways I'm Wearing It Now
A surefire way to look put-together.
By Katie Sims
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I’m Bored of My Black Knitwear—These 7 Expensive-Looking Colours Are Much Trendier
Add some interest.
By Brittany Davy
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Well-Dressed Londoners Have Claimed This Parisian Knitwear Trend as Their Own This Winter
It's so French.
By Natalie Munro
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Icons Only: The Fashionable History of the Argyle Sweater
From Scotland to Hollywood.
By Emma McCarthy
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Lingerie
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These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back Dresses
You wouldn't even know they're there.
By Ava Gilchrist
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I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They Feel
To suit all cup sizes.
By Harriet Davey
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The 12 Best Strapless Bras of 2025, According to Editors and Real Reviews
Someone had to find them.
By Elinor Block
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The Clever Thongs, Waist-Nippers, Tights and Shapewear Celebs Actually Wear
Officially the best in the business.
By Ava Gilchrist
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Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years
So pretty.
By Maxine Eggenberger
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Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So Easy
Find your perfect fit in less than five minutes.
By Elinor Block
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25 Shapewear Staples That Come With 5-Star Reviews as Standard
These are the pieces to invest in.
By Eva Thomas
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We Asked The Experts—These Are the 5 Most Influential Lingerie Trends for 2024
Underwear as good as outerwear.
By Remy Farrell
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I'm on the Lookout for Sexy But Comfy Bras–Here Are 21 I Can't Choose Between
So pretty.
By Harriet Davey
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Backless Dresses Look 100 Times Better With This Bra Involved
Reviews don't lie.
By Maxine Eggenberger
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Luxury
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Sienna Miller Makes Gucci’s Giglio Tote the It-Bag of the Season—And It’s Just Launched in Mini
An instant classic.
By Marina Avraam
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And Now, the Classic Luxury Buys Our Editors Are Standing By this Autumn
Wise investments.
By Emily Dawes
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I'm an Editor With Classic Taste—These Toteme Pieces Will Never Lose Their Appeal
I can see why fashion people are obsessed.
By Emma Spedding
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I'm an Editor With High Standards—19 Luxury Autumn Buys I Swear By
Wise investments.
By Florrie Alexander
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From New Status Symbols to Styling Privilege, This Is What Luxury Looks Like for Autumn 2025
An in-depth report.
By Maxine Eggenberger
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The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Rebecca Rhys-Evans
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I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From Arket to The Row and back.
By Maxine Eggenberger
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I'm an Influencer in My 60s—These 6 Ageless Trends Have Refreshed My Wardrobe
Timeless style for all ages.
By Remy Farrell
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Trust Me: These Are the Only Luxury Items Worth Shopping for Autumn 2025
Smart investments.
By Emily Dawes
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I'm an Editor Who's Hard to Impress—9 Chic New Pieces That Get a "Yes" From Me
A perfectionist's edit.
By Maxine Eggenberger
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More From Shopping
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Chic, Classy and Practical—These Designer Tote Bags Overshadow Every Other Style
They're always welcome on my wish list.
By Ava Gilchrist
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And Now, the Classic Luxury Buys Our Editors Are Standing By this Autumn
Wise investments.
By Emily Dawes
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Sorry, Ankle Boots—This Is the Boot Stylish People in London, Paris and Copenhagen Are Relying On This Autumn
9 easy-to-wear outfits!
By Maxine Eggenberger
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Basic Denim Jackets Don’t Stand a Chance Against the New, Rich-Looking Style That’s Taking Over
A modern classic.
By Florrie Alexander
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A Year Ago I'd Never Have Worn This Shoe Colour—Now It's the Chicest Thing Going
I'm a convert.
By Natalie Munro
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I'm an Editor With Classic Taste—These Toteme Pieces Will Never Lose Their Appeal
I can see why fashion people are obsessed.
By Emma Spedding
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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The Who What Wear 100: Every Autumn 2025 Buy Worth Seeing
The only new-season shopping edit you need.
By Sophie Robyn Watson
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