Sofia Richie Just Wore the Jeans Trend That's All Over Reformation and H&M

There are a few new trends that have piqued our interest of late. Mary janes, of course, have had a triumphant return to style, biker boots are stomping their way down every city street and leather bomber jackets are shielding the most stylish from the changeable British weather. Another trend we’ve seen gain traction in recent weeks that we can see taking off in the same way is very seasonally apt, but otherwise unexpected: brown denim.
Sofia Richie Grainge wore The Row's Ness cotton-blend corduroy jacket with its Eglitta trousers.
Spotted on Sofia Richie Grainge and a sea of influencers including Sylvie Mus, Emily Wells and Yaminah Mayo, the very autumnal shade is being subbed in for classic blue and fresh white jeans, styled up with blazers and heels and down with retro trainers.
Subtle brown shades can look the part too, as evidenced by Emily Wells.
Giving double denim an autumnal twist, Richie Grainge paired her brown jeans with a tonal corduroy jacket and beige leather pumps from The Row. Sticking to her brown-on-brown theme, she completed her look with The Row's '90s leather shoulder bag and Saint Laurent sunglasses.
Richie Grainge called upon The Row for almost her entire transitional look, but stylist and influencer Sylvie Mus showed how the trend can be done in a far more affordable way, choosing a pair of brown Levi's and pairing them with black, slingback kitten heels and a white shirt neatly tucked in. We told you—blue jeans can swapped out for a brown pair on almost any occasion.
Harder to find, but I'm also into this tie-dye interpretation.
Whether you're looking to inject some variation into your jeans collection or are keen to get stuck into autumn styling, shop our favourite brown jeans below.
SHOP BROWN JEANS:
Flares are so fun.
Next Up: I Spoke to the Experts—These 7 Tips Will Guide You to Your Best-Ever Jeans

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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