I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks

Wool jackets, chic skirts and sleek loafers—these are the only styles worth shopping this month.

Looks and products from DAMSON MADDER, ZARA, ASOS DESIGN.
(Image credit: DAMSON MADDER; ZARA; ASOS DESIGN)
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As an editor specifically focused on finding the very best expensive-looking shopping items on the high street, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles.

On my travels, I come across so many great pieces but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and inevitably in my wardrobe). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor would actually consider buying for herself.

I’m always on the lookout for pieces that can make my transitional outfits look the most stylish and expensive with as little effort as possible, so you’ll find a lot of easy but chic pieces below. Longevity and versatility also play a huge part in the elimination process when I’m thinking about whether something is worth buying. If a piece is good quality and can be dressed up and down, as well as layered up in all seasons, it's likely that you'll get more wear out of it. With the autumn season in mind, I'm on the lookout for brilliant hero pieces such as great coats and jackets, cozy knitwear, chic shirting and preppy loafers.

Below, I've curated 17 new-in buys that I've come across lately that have seriously impressed me. Any one of them would add worth to your wardrobe, and you can have full confidence that each piece has a shopping expert's backing.

Shop the New Pieces Really Worth Your Money:

Emily Dawes
Emily Dawes
Senior Shopping Editor

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily landed at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she has styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.

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