Marina Avraam
As an editor specifically focused on finding the very best expensive-looking shopping items on the high street, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles.
On my travels, I come across so many great pieces but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and inevitably in my wardrobe). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor would actually consider buying for herself.
I’m always on the lookout for pieces that can make my summer outfits look the most stylish and expensive with as little effort as possible, so you’ll find a lot of easy but chic pieces below. Longevity and versatility also play a huge part in the elimination process when I’m thinking about whether something is worth buying. If a piece is good quality and can be dressed up and down, as well as layered up in all seasons, it's likely that you'll get more wear out of it. With the summer season in mind, I'm on the lookout for brilliant summer dresses, woven bags and high-quality linens.
Below, I've curated 20 new-in buys that I've come across lately that have seriously impressed me. Any one of them would add worth to your wardrobe, and you can have full confidence that each piece has a shopping expert's backing.
Shop the New Pieces Really Worth Your Money:
With a square neckline, wide straps and gathered bodice, this is the most expensive-looking dress at Zara right now.
This is my basket bag of choice this summer. It feels unique, and cute for day or night, on holiday or in the city.
Delicate lace trims make this blouse a standout for those who love a vintage-inspired statement top.
Romantic and effortlessly cool, DÔEN’s Quinn dress ticks every summer box with its breezy silhouette and intricate eyelet detailing.
I'm really into a cute woven hat for summer.
No one wants to spend time figuring out what to wear when the sun is shininig, so if you're looking for a one-and-done piece that is sure to look highly elevated, then this dress should go straight in your basket.
With its menswear-inspired cut and tie-waist detail, this crisp striped shirt offers a fresh twist on a timeless classic.
Thanks to its voluminous bubble hem and soft blush hue, this midi dress makes a major impact with minimal effort.
Old-money elegance meets modern minimalism—this linen-blend blouse is all about refined details and that statement brooch.
The Y2K revival continues with Reformation’s chunky thong sandals—equal parts nostalgic and now.
With its breezy fabric and romantic tie-front detail, this linen blouse is a go-to for warm-weather dressing with a French-girl feel.
The perfect slouchy denim fit exists—ME+EM’s wide-leg jeans deliver a modern silhouette without sacrificing comfort.
Channeling polished minimalism, this sleek U‑shaped shoulder bag in neutral beige features an adjustable strap and zip closure.
Playful yet polished, this ruffle-trim blouse adds instant impact to jeans-and-a-top combos.
Part nostalgic throwback, part street-style favourite—these transparent jelly flats are your unexpected summer hero shoe.
Structured and timeless, this leather bowling bag elevates any look with its clean lines and quietly luxurious feel.
Blending loungewear ease with elevated tailoring, these stripe-detail trousers are made for off-duty days with a polished twist.
-
The Runway Has Spoken: These Are the 5 Handbag Colour Trends That Will Dominate This SummerStraight from the catwalk.
-
Everyone on My Feed Is Wearing Mango Sandals—These Are the Styles Destined to Sell OutOne of each, please.
-
Let Me Show You How to Look Very Chic Right Now, One Massimo Dutti and Arket Buy at a TimeElegant summer staples ahead.
-
I'm Heading to Mallorca and Ibiza—These Zara Pieces Will Be the Backbones of My WardrobeGuaranteed.
-
H&M's New Summer Edit Is Chic at Every Turn—17 Pieces I Predict Will Disappear by the WeekendMade in collaboration with my favourite style muse.
-
The Results Are In: These Are the 7 Best-Selling Sandals of Summer 2025From investment buys to high-street finds.
-
Every Fashion Person I Know Relies on Linen Shorts In Summer—15 Affordable Pairs You Need to SeeBuy now, wear every summer.
-
My Shoe-Shopping Hack, Plus the Swimsuit I’ve Worn for a DecadeSummer buys you won’t regret
