Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Style Insiders Know These 6 Summer Accessory Trends Make Simple Outfits More Elegant
They bring the sunshine.
By Ava Gilchrist
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Sand-Proof, Chic and Sophisticated—These 16 Beach Bags are Perfect for Euro Summer
From designer styles to high-street hits.
By Yusra Siddiqui
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Make Way, Make Way: These 7 It Sandals Are the Most Sought-After of Summer 2025
Start off the season on the right foot.
By Ava Gilchrist
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Headed to Wimbledon? These 8 Graceful Outfits Are Serves in Their Own Right
Game, set, match.
By Jess Kelham-Hohler
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As Cute as They Are, I'm a Little Bored of Ballet Flats—7 Classy and Comfy Styles I'm Eyeing Instead
This way for chic substitutes.
By Ava Gilchrist
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I Wish I Could Gatekeep—This Fashion-Insider Brand Makes Summer's Chicest Sandals
I can't keep the secret anymore.
By Humaa Hussain
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Style Insiders Are Swapping White Cotton Skirts for These French Girl–Inspired Trousers—Here's How to Wear Them
To channel your inner Hailey or Kendall.
By Remy Farrell
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I'm Bored of My Jeans—11 Alternatives I'm Wearing Instead to Feel Effortlessly Polished
Holiday uniform, sorted.
By Maxine Eggenberger
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Thought Knitwear Was Just for Cold Months? These Chic Tops Will Make You Consider it for Summer
Where there's a wool, there's a way.
By Ava Gilchrist
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If You Want to Look Like You Holiday for a Living, These are the 7 Chic Bikini Trends to Slip Into This Summer
For an endless summer vacation.
By Ava Gilchrist
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I Shop for a Living—These 14 High-Street Brands Are Just as Good as Zara
Some you may not have heard of either.
By Emily Dawes
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Don't Battle Blisters—5 Summer Trainers That Are Comfortable, Chic and Can Survive 20,000 Steps
Band-aids, be gone.
By Ava Gilchrist
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The Timeless Skirt Trend Making Flip-Flops and Ballet Flats Look More Elegant This Summer
Talk about being a *cool* girl.
By Ava Gilchrist
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I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They Feel
To suit all cup sizes.
By Harriet Davey
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Spotted at Heathrow and LAX: 13 Iconic Airport Outfits to Inspire Your Summer Travel Looks
Ready for takeoff?
By Ava Gilchrist