Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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No Doubt: These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes
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These Sandals Used to Look "Cheap" But Now They've Transformed Into Classy
What an overhaul.
By Ava Gilchrist
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This Is the Only Way to Wear Your Baggy Jeans This Summer, According to Stylish Celebs
I know you pay attention to fashion if you're wearing this style...
By Ava Gilchrist
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'90s Nostalgia and The Row Are Bringing Back These "Ugly" Shoes for Summer
And I couldn't be happier.
By Anna LaPlaca
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I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the Best
Here's my verdict.
By Remy Farrell
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Not Flower Crowns, Not Face Glitter—This Is How to Build a Stylish Festival Outfit in 2025
Begone, knee-high gladiator sandals.
By Ava Gilchrist
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Who Needs Tennis Bracelets? 7 Classy Summer Jewellery Trends I’m Wearing Instead
Time to shine.
By Ava Gilchrist
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Naked Dressing Might Not Be for Everyone, But This Summer Blouse Is My Go-To for Chic Outfits
The only see-through thing I'd wear in public.
By Ava Gilchrist
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Everyone With Good Taste Will Be Wearing a Pair of These Sunglasses This Summer
A true marker of style.
By Ava Gilchrist
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Shorts Can Be Difficult to Wear Elegantly—These 6 Shoes Are the Solution
Trust me.
By Remy Farrell
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50 Years Later, This Bangle Is Still the Ultimate Status Symbol
Hitting the nail on the head.
By Maxine Eggenberger
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Classic, Timeless and Always Chic—This Bikini Style Is Considered the LBD of Swimwear
It's a classic.
By Bébhinn Campbell
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If You Want to Dress Elegantly Like an Olsen Twin, Give This Trouser Style a Try
It's so obvious!
By Emily Dawes
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Chic, Pretty and So Easy to Throw On—These Summer Dresses Have My Full Attention
Sunshine-ready.
By Maxine Eggenberger
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Not Satin, Not Leather—The Expensive-Looking Flat Shoe Everyone in Fashion Is Swapping Loafers For
The suede reign continues.
By Ava Gilchrist