Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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How Unique! The Indie-Luxury List of Brands and Buys You Don't Know Yet
I'm doing the honourable thing by not keeping them to myself.
By Ava Gilchrist
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Fashion People Rate Them, so I Walked 20,000 Steps in Them—These IYKYK Sandals Are Worth All the Hype
If you buy one thing this season, make it these.
By Ava Gilchrist
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I’ve Learnt the Hard Way Never to Go on Holiday Without Packing This Core Shoe Style
A chic summer awaits.
By Ava Gilchrist
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I'm Convinced This Zero-Effort Outfit Is the Shortcut to Looking More Elegant
It's perfect for summer.
By Judith Jones
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Put the Jeans Down—These 6 Dress Trends Are Taking Over This Summer
These one-and-done pieces are defining 2025.
By Remy Farrell
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I Asked Top Hairstylists What Short Hair Trends Will Be Everywhere in 2025—They Said These 9
And yes, there's more than just bobs...
By Grace Lindsay
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Every Elite Dresser in Shoreditch and Manhattan Trusts This Top to Make Their Outfits Look Trendier
Trust me. It's a thing.
By Ava Gilchrist
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The 13 Chicest Ear Piercings You Can Get (Plus the Anticipated Pain Levels for Each One)
An expert tells all.
By Eleanor Vousden
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These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back Dresses
You wouldn't even know they're there.
By Ava Gilchrist
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These Shampoos for Oily Hair Will Give Your Scalp a Salon-Grade Cleanse
Grease begone!
By Ava Gilchrist
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I'm 5'2" and Hate Trying On Jeans, But These 7 Pairs Changed Everything
A shortcut to chicness.
By Chiara Perera
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I'm Committed to My Jeans—7 Summer Trends I Think Look Excellent With Denim
Easy outfits incoming.
By Ava Gilchrist
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This Loewe Bag Is a Fashion-Person Favourite—I Test Drove It to See If It Deserves the Hype
It's aged like a fine wine.
By Ava Gilchrist
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8 Ways to Throw On the Chicest Skirt Style Ever Created
A true classic.
By Ava Gilchrist
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The '90s Shoe Trend Celebrities and Fashion People Are Bringing Back for Another Summer
Time to book your pedicure.
By Ava Gilchrist