Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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I've Spotted the Chic Jacket Trend That Dominated the Met Gala All Over Zara, H&M and Mango
Suited up for this look.
By Ava Gilchrist
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I’m a Gen Z Fashion Editor, and This Is the One Millennial Top Trend I Always Get Compliments On
Trust me on this.
By Ava Gilchrist
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11 Expert Tips I Followed to Organise My Wardrobe Like a Professional
My wardrobe now looks like a store.
By Ava Gilchrist
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I Thought Nothing Could Convince Me to Like Trainers—This Anti-Trend Style Has Done the Trick
I now wear them with everything.
By Remy Farrell
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I've Found Them—The Best High-Street Wedding Dresses That Look More Expensive Than They Are
Yes, really.
By Hannah Almassi
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Here Comes the… Chicest Hen Do Itineraries for Every Type of Bride
Disposable cameras at the ready.
By Ava Gilchrist
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I Just Noticed This "Dated" Bag Trend Has Been Victoria Beckham’s Go-To for 20 Years
Keeping it close to her chest.
By Ava Gilchrist
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I Love Clothes But Hate Mess—9 Decluttering Wardrobe Tips I Rely On to Stay Organised
We're talking professional-level cleanliness.
By Ava Gilchrist
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Don’t Talk to Me About Trousers—These 8 Skirt Trends Are All I’m Interested in
Move over, denim.
By Jess Kelham-Hohler
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I've Sussed It: These Are the 8 Best Shoes to Wear With Wide-Leg Jeans
I spent hours researching the subject.
By Maxine Eggenberger
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Trust Me—This Polished Top Trend Is the Easiest Way to Elevate Jeans and Skirts
A layering hero.
By Remy Farrell
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Fashion's Elite Have Been Quietly Wearing This Exclusive Piece of Jewellery for 50 Years
Adored down to the bone.
By Ava Gilchrist
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It's True: Everyone Is Suddenly Wearing These Classic '90s Trends Again
Baby, one more time.
By Remy Farrell
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Jennifer Aniston's Glowy Skin Inspired Westman Atelier's New Bronzing Drops—I Had to Try Them
Am I radiant yet?
By Ava Gilchrist
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I Want to Look Put Together Without Trying—This Fresh Shoe Trend Is the Solution
Strap in for chicness.
By Ava Gilchrist