Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Naked Dressing Might Not Be for Everyone, But This Summer Blouse Is My Go-To for Chic Outfits
The only see-through thing I'd wear in public.
By Ava Gilchrist
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Everyone With Good Taste Will Be Wearing a Pair of These Sunglasses This Summer
A true marker of style.
By Ava Gilchrist
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I Swapped My Gel Nails for BIAB Manicures, and Now I'll Never Go Back
My hands have never looked chicer.
By Grace Lindsay
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Shorts Can Be Difficult to Wear Elegantly—These 6 Shoes Are the Solution
Trust me.
By Remy Farrell
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50 Years Later, This Bangle Is Still the Ultimate Status Symbol
Hitting the nail on the head.
By Maxine Eggenberger
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Classic, Timeless and Always Chic—This Bikini Style Is Considered the LBD of Swimwear
It's a classic.
By Bébhinn Campbell
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If You Want to Dress Elegantly Like an Olsen Twin, Give This Trouser Style a Try
It's so obvious!
By Emily Dawes
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Chic, Pretty and So Easy to Throw On—These Summer Dresses Have My Full Attention
Sunshine-ready.
By Maxine Eggenberger
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Not Satin, Not Leather—The Expensive-Looking Flat Shoe Everyone in Fashion Is Swapping Loafers For
The suede reign continues.
By Ava Gilchrist
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I've Spotted the Chic Jacket Trend That Dominated the Met Gala All Over Zara, H&M and Mango
Suited up for this look.
By Ava Gilchrist
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I’m a Gen Z Fashion Editor, and This Is the One Millennial Top Trend I Always Get Compliments On
Trust me on this.
By Ava Gilchrist
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Spotted on Ashley Olsen and Margot Robbie—The Timeless Bag Trend that Whispers Wealth
It makes you look instantly chic.
By Ava Gilchrist
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11 Expert Tips I Followed to Organise My Wardrobe Like a Professional
My wardrobe now looks like a store.
By Ava Gilchrist
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Put the Jeans Down—These 6 Dress Trends Are Taking Over This Summer
These one-and-done pieces are defining 2025.
By Remy Farrell
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I Thought Nothing Could Convince Me to Like Trainers—This Anti-Trend Style Has Done the Trick
I now wear them with everything.
By Remy Farrell