Trend-Proof and So Chic—This Is the Designer Bag Every Editor Wants

Many a Gucci bag has captured fashion hearts, but the Jackie is the ultimate editor and celebrity-approved choice. We break down exactly why the once-vintage classic has become a modern It bag.

-
(Image credit: Future)

During the 2020 fashion months, one accessory made a lasting impact: Gucci's new It bag, the Jackie. When Alessandro Michele first presented his groundbreaking autumn/winter 2020 collection, almost every look featured the iconic Jackie bag, confirming that it was set to become the next cult item from the heritage Italian fashion house. And, five years later, the Jackie isn't going anywhere, as the iconic bag has recently received a sleek new makeover.

gucci-jackie-bag-285693-1582295850923-image

Alessandro Michele's revamped Jackie's runway debut

(Image credit: GUCCI RESORT 21; Courtesy of Courtesy of Dan Lecca for Gucci)

What Is the Gucci Jackie?

If you recognise the name, it's probably because technically, this bag isn't new. The designer handbag was initially named after Jackie Kennedy and has been one of Gucci's hero pieces for decades, but it was relaunched last year with a twist. The Jackie 2.0 has the signature shoulder strap and gold clasp across the body, but instead of using statement logos or floral prints, these Jackies are all in simple, buttery-soft leather.

Is the Gucci Jackie in Fashion Now?

Fashion editor Sierra Mayhew wears a brown cord trousers a brown belt a white broderie top and carriers a white Gucci jackie.

Who What Wear U.S. fashion editor Sierra Mayhew carries the white Gucci Jackie

(Image credit: @_sierramayhew)

The revived Jackie's colour palette isn't so quiet, though. You'll find the new bags in bright greens, bold reds and rosy pinks (which already have Harry Styles, Jodie-Turner Smith and Cate Blanchett's approval). Whilst there's a more traditional version available to buy right now in the iconic Gucci logo print, you can get hold of the bolder colourways on the Gucci site. This re-release is certain to increase the value of any original vintage Jackie bags, but right now, you can find dozens of them on resale sites like eBay and Farfetch.

Keep scrolling to see and shop Gucci's Jackie 2.0.

CELEBS WEARING THE GUCCI JACKIE BAG:

Image of Hailey and Justin Bieber, Hailey is wearing a white tank khaki trousers and a white vest top.

Hailey Bieber carries the Gucci Jackie in 2022

(Image credit: Getty Images)

gucci-jackie-bag-285693-1676371374636-main

Harry Style is pictured with the Gucci Jackie in 2020

(Image credit: OVO/ BACKGRID)

gucci-jackie-bag-285693-1678898229482-main

Dua Lipa is a fan of the red iteration.

(Image credit: COURTESY OF GUCCI/GOFF PHOTOS)

gucci-jackie-bag-285693-1678898115561-main

Sienna Miller was spotted out last year with her apple-green Jackie

(Image credit: COURTESY OF GUCCI/MEDIA AGENCY)

gucci-jackie-bag-285693-1678898171343-main

Claire Foy wears her timeless black Jackie with jeans, boots and a checked coat

(Image credit: COURTESY OF GUCCI/BACKGRID)

gucci-jackie-bag-285693-1678898286436-main

Dakota Johnson with an updated Jackie style featuring a woven body and green top handle

(Image credit: GETTY IMAGES)

SHOP THE NEW GUCCI JACKIE:

SHOP OTHER GUCCI BAGS WE LOVE:

Explore More:
Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.

With contributions from