Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
-
The 13 Best Tinted Moisturisers for Mature Skin, Ranked by a Beauty Editor
I love a skincare-makeup hybrid.
By Grace Day
-
Gua Sha, '90s Dance Anthems and a Couple of Pints—House of Guinness Star Niamh McCormack Takes Us Inside the Show’s London Premiere
"There's nothing like a Guinness."
By Ava Gilchrist
-
I've Sussed It: These Are the 8 Best Shoes to Wear With Wide-Leg Jeans
I spent hours researching the subject.
By Maxine Eggenberger
-
Millennials and Gen Z Agree—These 17 2000s Fashion Trends Are Making a Big Comeback
Yep, it's true.
By Jess Kelham-Hohler
-
Ballet Flats are the Foundation of So Many Elegant Looks—9 Outfits That are Extra-Elite
En pointe pairings.
By Jess Kelham-Hohler
-
I Tried On COS’s New Autumn 2025 Collection—These Chic Pieces Got My Seal of Approval
COS has done it again.
By Ava Gilchrist
-
This French Designer Bag Is Arguably the Most In-Demand in the World—Hint: It’s Not the Hermès Birkin
A 70-year-old icon.
By Avalon Afriyie
-
I’m Not Saying We’re Done With These 5 Styles, But These Other Autumn Fashion Trends are Far More Elegant
Elite alternatives.
By Ava Gilchrist
-
Legging Season Is Here—These Are the 7 Trends Everyone Everywhere Will Be Wearing
A fresh take.
By Ava Gilchrist
-
In the Past 24 Hours, I’ve Seen the Chicest Women Wearing the Most Basic Outfit Formula
So simple yet so effective.
By Ava Gilchrist
-
37 Iconic '90s Fashion Trends That Still Feel Relevant in 2025
Baby, one more time.
By Elinor Block
-
Fashion People are Already Wearing These 5 Outfit-Enhancing Autumn 2025 Accessories Trends On Repeat
They're here.
By Ava Gilchrist
-
Not Barn Jackets, Not Leather Bombers—The Surprising Jacket Style That's Dominating This Season
Runway-approved.
By Ava Gilchrist
-
Forget Flip-Flops—This New Comfortable Shoe Trend Might Also Be 2025's Chicest
House shoes worthy of leaving home in.
By Ava Gilchrist
-
Fact: This 70-Year-Old Flat Shoe Is the Smartest Fashion Investment I've Ever Made
A true classic.
By Maxine Eggenberger