Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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I Know You're Stylish If You've Swapped Your Black Flats for This Very Specific Shoe Colour
A very fashionable flat indeed.
By Natalie Munro
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Of All the Tops to Wear With Wide-Leg Trousers, These 11 Work Best
Perfect pairings.
By Bébhinn Campbell
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What to Wear Instead of Skinny Jeans: 6 Alternatives That Are Equally Chic (and Way Comfier)
And won't have you looking like an indie tribute.
By Ava Gilchrist
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Old Céline Fans, Rejoice! This Iconic Bag Is Back, and I Know How You Can Get Your Hands on It
Move over, Chloé Paddington...
By Ava Gilchrist
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I'm a 26-Year-Old Fashion Writer—These 5 Chic Summer 2025 Trends for Over 50s Caught My Eye
Style has no age limit.
By Ava Gilchrist
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We Spent Months Trying On White T-Shirts—These Are the Absolute Crème de la Crème
Top of the tops.
By Ava Gilchrist
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10 Trainer Trends That Genuinely Feel Fresh for Autumn 2025
After years of white Sambas leading the charge, enter the new guard.
By Maxine Eggenberger
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Spotted on Ashley Olsen and Margot Robbie: The Timeless Bag Trend that Whispers Wealth
It makes you look instantly chic.
By Ava Gilchrist
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Every Stylish Brit I Know Is Clambering to Get Their Hands on These 9 Australian Brands
An insider's guide.
By Ava Gilchrist
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Expensive-Looking and Non-See-Through—We've Found 9 White Tank Tops Worth a Place in Your Wardrobe
Your new staple piece awaits.
By Ava Gilchrist
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30 Years Later, These Iconic ‘90s Outfits Look Just as Chic Now as They Did Then
It's, like, a totally important fashion moment.
By Ava Gilchrist
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White Dresses Look Good With Everything, But These 6 Shoe Colours Are Extra Chic
The ones to know.
By Natalie Munro
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Style Insiders Know These 6 Summer Accessory Trends Make Simple Outfits More Elegant
They bring the sunshine.
By Ava Gilchrist
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Almost Sneakers, Almost Flats—You'll Either Love or Hate This New Hybrid Shoe Trend
An unexpected combo that just works.
By Ava Gilchrist
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These Fashion People Consistently Set the Bar—Now, They're Suddenly Wearing the Same Specific Top
A trend to stop traffic, literally.
By Ava Gilchrist