Articles by Ava Gilchrist

Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.

Ava Gilchrist

Suddenly, Sophisticated Dressers are Swapping Black Tights for These 5 Chicer Alternatives This Winter

It’s True: Every Fashion Person Is Swapping Their Black and Red Cardigans for These Superior (And Trendier) Colours

It’s Been 14 Years Since The World’s Most Divisive Shoe Style Was Released—Now, They’re Back for Good

Rhinestones! Velour! Low-Rise Jeans! Fashion is Obsessed With Y2K, and These 17 Trends Have Stood the Test of Time

No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic

We've Swatched, Tested and Blended Hundreds of Blushers—These 12 Are in a Super-League of Their Own

It’s Boot Season—If You’re Going To Wear Them This Winter, Try These 6 Trending Styles

Not Panthère, Not Tank: This 100-Year-Old Cartier Icon Just Became the Hottest Thing to Wear on Your Wrist

I’ve Been Searching for the Next Big Flat-Shoe Trend—I’m Convinced This Effortless Style Is It

Not Black, Not White—This Is the Chic Neutral Colour Combo People in Paris Are Styling

Not Your Nana’s Knitwear—Stylish Dressers are Turning to This Unassuming Accessory to Look Chicer This Winter

Chic Dressers are Wearing This Wealth-Whispering Flat Shoe to Elevate Their Jeans, Trousers and Dresses This Winter

Thanks to the Olsen Twins and European It Girls, Everyone Is Suddenly Shopping This 30-Year-Old Shirt Trend for Winter

I'll Never Say No to Luxury Footwear—The 16 Best Designer Boots for the Chicest Winter Ever

Ankle-Length Trousers, Jeans and Leggings are Notoriously Tricky to Style—These 6 Shoes Suit Them Best