Articles by Ava Gilchrist

Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.

Ava Gilchrist

These 16 Backless Bras are the Secret to Wearing Tricky Halter Neck Tops and Open Back Dresses

These Shampoos for Oily Hair Will Give Your Scalp a Salon-Grade Cleanse

I'm 5'2" and Hate Trying On Jeans, But These 7 Pairs Changed Everything

I'm Committed to My Jeans—7 Summer Trends I Think Look Excellent With Denim

This Loewe Bag Is a Fashion-Person Favourite—I Test Drove It to See If It Deserves the Hype

8 Ways to Throw On the Chicest Skirt Style Ever Created

The '90s Shoe Trend Celebrities and Fashion People Are Bringing Back for Another Summer

Is the Secret to Looking Good Written in the Stars? This Is the "Trend" That's Making People More Stylish

You’ve Heard It Here First—The Chicest Summer Tops Have This One Thing in Common

Don’t Settle for Basic—This Specific Bag Will Make You Look Much Trendier This Summer

The Anti-Trend Summer Staple Fashion People Are Wearing With Simple Trousers, Skirts and More

I Want to Look Chic Without Trying Too Hard—8 Summer Dress Trends I'm Relying On

The Unusual But Very Trendy Thing Summer 2025's Coolest Accessories Have in Common

Not Suede, Not Strappy—the Unexpected Style That's Just Been Crowned Summer's Chicest Sandal

The Grown-Up and Graceful Skirt Fashion People are Wearing With Sandals and Flats This Summer