Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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I Know I Can’t Be Zoë Kravitz But I Can Dress Like Her—6 Autumn Outfits I’m Copying ASAP
I'll have what she's having.
By Ava Gilchrist
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I Just Got Back from Oslo—Now I’m Quietly Obsessed With These 9 Scandi Fashion Brands
Bookmark this.
By Ava Gilchrist
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Chic, Classy and Practical—These Designer Tote Bags Overshadow Every Other Style
They're always welcome on my wish list.
By Ava Gilchrist
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Fashion Refuses to Outgrow Preppy Style, But Is That Such a Bad Thing?
One writer investigates.
By Ava Gilchrist
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I’m Calling Time on Summer—7 Chic, Early-Autumn Staples I’m Wearing Now Instead
A curated list.
By Avalon Afriyie
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17 Low-Key Luxury Bags That Are Timeless, Anti-Trend and the Definition of Chic
If you know, you know.
By Kristen Nichols
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So, You’re Wondering If Loafers Are in Style Right Now? I Have a Definitive Answer
A how-to in putting your best foot forward.
By Ava Gilchrist
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All My Friends Ask Me What’s Stylish in London Right Now—7 Autumn Trends I Keep Telling Them About
Looks defining the capital.
By Ava Gilchrist
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Stylish People Are Already Dressing for Autumn—6 Polished Trainer Looks They'll Wear All Season Long
Proof they can look just as chic as ballet flats.
By Harriet Davey
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I Know You’re a Fashion Person If You’re Wearing One of These Pairs of On-Trend Trainers
These styles are in, now and forever.
By Bébhinn Campbell
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Just You Wait—Anyone Who's Stylish Will Be Wearing These 6 Jeans Trends on Repeat Next Month
Your new-season denim forecast.
By Ava Gilchrist
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Hang On—I’ve Just Realised the Chicest Flat Shoes Have This Specific Detail in Common
You won't be able to unsee it.
By Ava Gilchrist
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I Spent Hours Searching for the Perfect Trench Coat—Out of Thousands, These Styles Stood Out
It'll never let you down.
By Hannah Almassi
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My Petite Friend Thought She Couldn't Wear Capri Pants, so I Made It My Mission to Find Her Perfect Pair
Short and sweet.
By Ava Gilchrist
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I Swapped My Gel Nails for BIAB Manicures, and Now I'll Never Go Back
My hands have never looked chicer.
By Grace Lindsay