Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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H&M Just Quietly Dropped the Most Expensive-Looking Autumn Staples
Insider tips.
By Emily Dawes
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Chic, Classy and Practical—These Designer Tote Bags Overshadow Every Other Style
They're always welcome on my wish list.
By Ava Gilchrist
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And Now, the Classic Luxury Buys Our Editors Are Standing By this Autumn
Wise investments.
By Emily Dawes
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Sorry, Ankle Boots—This Is the Boot Stylish People in London, Paris and Copenhagen Are Relying On This Autumn
9 easy-to-wear outfits!
By Maxine Eggenberger
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Basic Denim Jackets Don’t Stand a Chance Against the New, Rich-Looking Style That’s Taking Over
A modern classic.
By Florrie Alexander
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A Year Ago I'd Never Have Worn This Shoe Colour—Now It's the Chicest Thing Going
I'm a convert.
By Natalie Munro
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I'm an Editor With Classic Taste—These Toteme Pieces Will Never Lose Their Appeal
I can see why fashion people are obsessed.
By Emma Spedding
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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The Who What Wear 100: Every Autumn 2025 Buy Worth Seeing
The only new-season shopping edit you need.
By Sophie Robyn Watson
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Fashion Refuses to Outgrow Preppy Style, But Is That Such a Bad Thing?
One writer investigates.
By Ava Gilchrist
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Ambitions, Imperfections and How She'd Rule for a Day—Olivia Cooke Speaks Her Truth
The British actor will always tell it to you straight.
By Maxine Eggenberger
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I Used to Think Shorts Were Just for Summer—7 Chic Autumn Outfits Proving Me Wrong
No need to pack them away just yet.
By Brittany Davy
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I'm an Editor With High Standards—19 Luxury Autumn Buys I Swear By
Wise investments.
By Florrie Alexander
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I’m Calling Time on Summer—7 Chic, Early-Autumn Staples I’m Wearing Now Instead
A curated list.
By Avalon Afriyie
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French Women Know Good Shoes—6 Autumn Styles They're Already Wearing
Only the chicest.
By Natalie Munro
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21 High-Street Loafers That Rival Their Designer Counterparts
I'll be wearing them all year.
By Remy Farrell
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Dressing Like a Chic French Woman Isn't as Hard as It Looks—It Comes Down to Just 4 Pieces
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Très chic.
By Humaa Hussain
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Sienna Miller Just Wore 3 Key Autumn Trends That Instantly Update Basic Jeans
Your wardrobe will thank you for these additions.
By Natalie Munro
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The "Ugly" Shoes Elite Fashion People Automatically Started Wearing on 1 September
Cosy and cool.
By Marina Avraam
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Arket’s Knitwear Has a Cult Following—These 9 Styles Prove Why
Knitwear heaven.
By Marina Avraam
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I Searched for Designer-Looking Suede Jackets—Zara's Autumn Collection Delivered
An autumn classic.
By Florrie Alexander
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5 Effortless Outfit Ideas We'll Be Relying On Throughout September
Transitional inspiration incoming.
By Remy Farrell
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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If You're Going to Wear Leggings in 2025, Please Only Wear Them Like This, This and This
Courtesy of our favourite stylish celebrities.
By Michelle Scanga
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10 Elegant Staples That Make Up the Ultimate Autumn-in-London Capsule Wardrobe
The capsule that will dominate the capital.
By Maxine Eggenberger
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Chicer Than Leggings and Trainers, This Is the Comfy Flat-Shoe-and-Trousers Outfit Fashion People Wear to the Airport Instead
There's an art to airport dressing.
By Natalie Munro
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I Know You're Stylish If You Carry One of These Elegant Items in Your Handbag
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They're iconic.
By Humaa Hussain
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Turns Out, Wearing Jeans and Loafers in These Colours Is the Key to Looking Chic This Autumn
A perfect pairing.
By Poppy Nash
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9 New-In Zara Buys That Will Make My Autumn Wardrobe a More Expensive-Looking Place
I predict they'll sell out fast.
By Florrie Alexander
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I'm a 4'11" Fashion Editor Who Wants to Look Chic and In-the-Know This Autumn—5 Trends That Will Work
The new season is nearly here.
By Jazzria Harris