Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
The Latest
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Honestly, These Boot Trends Feel a Little Dated—4 That Are So Much Fresher
Let's break down why.
By Jess Kelham-Hohler
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The Chloé Paddington Bag Is Set to Be a Cult Buy Again—And It's Finally Available to Shop
The archival style will be huge this autumn.
By Kristen Nichols
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Sophie Robyn Watson
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Heels Aren't Out, But These 5 Autumn Outfits Look So Much Chicer With Flat Shoes
Trust me.
By Maxine Eggenberger
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I Check Zara Every Day—33 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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I’m Calling It Now: The Chicest Autumn Outfits Will Include These Denim Pieces
Hello, autumn wardrobe.
By Humaa Hussain
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PSA: These Are the Autumn-Ready Prints, Knits and Accessories We’re Backing for the Season Ahead
Let's get into it.
By Humaa Hussain
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I Spot New It Bags for a Living—This Under-the-Radar Tote Is About to be Everywhere
Make space for your new favourite bag.
By Florrie Alexander
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Celebrity
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Sienna Miller Swapped Her Boho Sandals for the Sleek Boot Trend That's All Over Zara and H&M
They make her black dress look much trendier, too.
By Maxine Eggenberger
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I Know I Can’t Be Zoë Kravitz But I Can Dress Like Her—6 Autumn Outfits I’m Copying ASAP
I'll have what she's having.
By Ava Gilchrist
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Kate Middleton Just Wore the Elegant Shoe Trend That Looks Best With Tricky Ankle-Length Trousers
Another style dilemma sorted thanks to HRH.
By Natalie Munro
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Looking Chic in Wide-Leg Jeans Means Wearing Them With These Pretty Blouse and Shoe Trends
A foolproof formula.
By Natalie Munro
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Loves of My Life: Karen Gillan
Step into Karen's world.
By Sophie Robyn Watson
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Ambitions, Imperfections and How She'd Rule for a Day—Olivia Cooke Speaks Her Truth
The British actor will always tell it to you straight.
By Maxine Eggenberger
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Sienna Miller Just Wore 3 Key Autumn Trends That Instantly Update Basic Jeans
Your wardrobe will thank you for these additions.
By Natalie Munro
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Chicer Than Leggings and Trainers, This Is the Comfy Flat-Shoe-and-Trousers Outfit Fashion People Wear to the Airport Instead
There's an art to airport dressing.
By Natalie Munro
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Not Black, Not White—This Elegant Shoe Colour Always Looks Chicest With Navy Trousers
It's foolproof.
By Natalie Munro
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I Always Thought This Shoe Trend Looked "Cheap"—Amal Clooney Just Changed My Mind
She's done it again.
By Natalie Munro
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Outfit Ideas
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Okay, Noted—This Jeans-and-Jacket Combination Is the New Official Fashion-Person Uniform
Sorry, blue jeans and white tees.
By Natalie Munro
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If I Saw You in Any of These 15 Summer-to-Autumn Transitional Outfits, I'd Think You Hired a Stylist
Nice taste.
By Eliza Huber
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H&M Just Quietly Dropped the Most Expensive-Looking Autumn Staples
Insider tips.
By Emily Dawes
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If You're Going to Wear Leggings in 2025, Please Only Wear Them Like This, This and This
Courtesy of our favourite stylish celebrities.
By Michelle Scanga
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10 Elegant Staples That Make Up the Ultimate Autumn-in-London Capsule Wardrobe
The capsule that will dominate the capital.
By Maxine Eggenberger
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Turns Out, Wearing Jeans and Loafers in These Colours Is the Key to Looking Chic This Autumn
A perfect pairing.
By Poppy Nash
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If You Want to Look Classy and Rich This Season, This Is the Colour Combination You Should Be Wearing
These shades are better together.
By Natalie Munro
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9 Autumn Outfits That Are Sure to Earn You Endless Compliments Both in and Out of the Office
So long, stressful mornings.
By Olivia Lidbury
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5 Chic Ways Stylish Londoners Are Wearing Trainers With Their Favourite Jeans Right Now
Simple but oh-so effective.
By Jess Kelham-Hohler
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The Chic Jeans-and-Boot Combination Fashion People Wear to Look Like They Have Legs for Days
It works every time.
By Natalie Munro
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Shopping
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Honestly, These Boot Trends Feel a Little Dated—4 That Are So Much Fresher
Let's break down why.
By Jess Kelham-Hohler
-
The Chloé Paddington Bag Is Set to Be a Cult Buy Again—And It's Finally Available to Shop
The archival style will be huge this autumn.
By Kristen Nichols
-
It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Sophie Robyn Watson
-
Heels Aren't Out, But These 5 Autumn Outfits Look So Much Chicer With Flat Shoes
Trust me.
By Maxine Eggenberger
-
I Check Zara Every Day—33 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
-
I’m Calling It Now: The Chicest Autumn Outfits Will Include These Denim Pieces
Hello, autumn wardrobe.
By Humaa Hussain
-
I Spot New It Bags for a Living—This Under-the-Radar Tote Is About to be Everywhere
Make space for your new favourite bag.
By Florrie Alexander
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I'm an Editor Who Only Wears Flats—9 Classic Loafer Outfits I'll Be Copying This Autumn
A footwear staple.
By Allyson Payer
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Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags From
And they're pretty affordable too.
By Avalon Afriyie
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Sienna Miller Makes Gucci’s Giglio Tote the It-Bag of the Season—And It’s Just Launched in Mini
An instant classic.
By Marina Avraam
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Trends
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'90s Celebs Knew How to Dress for Autumn—7 Chic Outfits I'm Re-Creating Now
Learn from the masters.
By Maxine Eggenberger
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European Women Know How to Look Polished—11 Chic Outfits They're Relying On This Season
Learn from the pros.
By Maxine Eggenberger
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5 Incredibly Chic Knitwear Trends That Are Guaranteed to Last Well Into 2026
Cosy yet so chic.
By Chloe Gallacher
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"You Look So Elegant" Is What People Will Say When They See You Wearing These 9 Autumn Outfits
Are you ready for all the compliments?
By Maxine Eggenberger
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Fashion Refuses to Outgrow Preppy Style, But Is That Such a Bad Thing?
One writer investigates.
By Ava Gilchrist
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I Used to Think Shorts Were Just for Summer—7 Chic Autumn Outfits Proving Me Wrong
No need to pack them away just yet.
By Brittany Davy
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5 Effortless Outfit Ideas We'll Be Relying On Throughout September
Transitional inspiration incoming.
By Remy Farrell
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I'm a 4'11" Fashion Editor Who Wants to Look Chic and In-the-Know This Autumn—5 Trends That Will Work
The new season is nearly here.
By Jazzria Harris
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The Who What Wear UK Autumn Report 2025 Is Here
Your definite guide to the season.
By Poppy Nash
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I’m Already in Autumn Mode: 7 Elegant Outfit Ideas I’ve Just Added to My Mood Board
I'm counting down the days.
By Brittany Davy
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More From Fashion
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I Know I Can’t Be Zoë Kravitz But I Can Dress Like Her—6 Autumn Outfits I’m Copying ASAP
I'll have what she's having.
By Ava Gilchrist
-
'90s Celebs Knew How to Dress for Autumn—7 Chic Outfits I'm Re-Creating Now
Learn from the masters.
By Maxine Eggenberger
-
I'm an Editor Who Only Wears Flats—9 Classic Loafer Outfits I'll Be Copying This Autumn
A footwear staple.
By Allyson Payer
-
Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags From
And they're pretty affordable too.
By Avalon Afriyie
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Sienna Miller Makes Gucci’s Giglio Tote the It-Bag of the Season—And It’s Just Launched in Mini
An instant classic.
By Marina Avraam
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15 H&M Studio Basics That Are So Good, I’m Building My Entire Autumn Wardrobe Around Them
Sharp and elevated.
By Marina Avraam
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Kate Middleton Just Wore the Elegant Shoe Trend That Looks Best With Tricky Ankle-Length Trousers
Another style dilemma sorted thanks to HRH.
By Natalie Munro
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11 Anti-Trend Pieces That Will Work Hard In Any Autumn Wardrobe
So classic.
By Maxine Eggenberger
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