Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
The Latest
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Espresso Martini: The Rich-Looking Colour That's Already Everywhere
"That's that me espresso."
By Jasmine Fox-Suliaman
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I Studied Stylish Londoners to Work Out Which Trends Will Dominate This Winter—These 7 Stood Out
The mini trends making a big impact.
By Harriet Davey
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I’ve Tried Countless Designer Bags—I Can See Why Everyone Comes Back to This French Classic
Hailey and Zoe agree.
By Marina Avraam
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Thank Me Later—I Just Assembled a Chic 9-Piece Minimalist Capsule Wardrobe for You
Featuring items to suit all budgets.
By Maxine Eggenberger
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Claudia Winkleman’s Most Recent Traitors Outfits Are Seriously Chic—5 Looks I'm Copying Next
Knits! Coats! Blazers!
By Marina Avraam
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7 Flat-Shoe Trends Everyone Is Wearing in Europe
Cobblestone street approved.
By Allyson Payer
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This Winter Colour Pairing Just Looks So Damn Expensive
Take note.
By Joy Montgomery
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Elizabeth Olsen Just Arrived at the Airport in the Shoe Trend That’s so Mary-Kate and Ashley Coded
I just know her sisters would approve.
By Natalie Munro
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Celebrity
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Elizabeth Olsen Just Arrived at the Airport in the Shoe Trend That’s so Mary-Kate and Ashley Coded
I just know her sisters would approve.
By Natalie Munro
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Yes, UGGs Can Look Passé, But This Exact Jeans-and-Jacket Formula Makes Them Feel Chic
I didn't think it was possible for UGGs to feel fresh—Elsa Hosk just showed me how.
By Natalie Munro
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Alexa Chung Just Wore the Cult Trainer Brand I Thought Only Sienna Miller Knew About
They're onto something.
By Natalie Munro
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Victoria Beckham Just Wore the Elegant Skirt Trend Every Fashion Person Is Searching for Right Now
This is one to have on your radar.
By Natalie Munro
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Best Wardrobes in Britain: Rochelle Humes
She's live on air.
By Sophie Robyn Watson
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Sofia Richie Just Wore the Elegant Shoe Trend That I Predict Is About to Be Everywhere
I can tell.
By Natalie Munro
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Lila Moss Just Wore the Anti-Jeans Trend All the Chicest People I Know Have in Their Rotations
Jeans aren't always the answer.
By Natalie Munro
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Yes, Black and White Is Chic, But I Find Victoria Beckham’s Colour Combination Even More Elevated
A low-effort, high-impact outfit.
By Natalie Munro
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It's True: This Rich Shoe-Colour Trend Goes With More Than Black and Brown Shoes Do
In Elsa Hosk we trust.
By Allyson Payer
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Meghan and Victoria Just Confirmed It—This "Dated" Heel Trend Is the Secret to Elevating Outfits With Skirts
This forgotten trend is due for a comeback.
By Natalie Munro
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Outfit Ideas
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Espresso Martini: The Rich-Looking Colour That's Already Everywhere
"That's that me espresso."
By Jasmine Fox-Suliaman
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I Just Got Back From Paris—This Is the Jacket, Jeans and Shoe Formula I Saw on Every Corner
I'm feeling inspired.
By Natalie Munro
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Rhinestones! Velour! Low-Rise Jeans! Fashion is Obsessed With Y2K, and These 17 Trends Have Stood the Test of Time
Time to get noughty.
By Elinor Block
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Yes, Blue Jeans are Timeless, But the Most Stylish People I Know Are Now Wearing Denim in This Surprising Colour Instead
They look so sleek.
By Chloe Gallacher
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7 Items That Officially Reached Cult Status This Fashion Month
Street-style stars.
By Remy Farrell
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If Simple Elegance Is Your Vibe Right Now, You'll Probably Want to Try These 7 Easy Winter Outfits
Fail-safe combos.
By Chloe Gallacher
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9 Elegant Dress-and-Boot Outfits Stylish Women in London and Copenhagen Are Wearing Instead of Jeans This Winter
So many possibilities.
By Natalie Munro
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Bored of Black? All the Chicest Women I Know Are Wearing Outfits in This Elegant Colour Instead Right Now
Trust me.
By Harriet Davey
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Scandi Women Always Look Chic in Winter Thanks to These 9 Easy Outfits
They know how to dress for the cold.
By Remy Farrell
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These Are the 6 Most-Pinned Outfits on Pinterest Right Now—I Just Re-Created Them at Zara, H&M and COS
I've done the hard work for you.
By Imani-Nia Francis-Tsolaki
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Shopping
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I’ve Tried Countless Designer Bags—I Can See Why Everyone Comes Back to This French Classic
Hailey and Zoe agree.
By Marina Avraam
-
Thank Me Later—I Just Assembled a Chic 9-Piece Minimalist Capsule Wardrobe for You
Featuring items to suit all budgets.
By Maxine Eggenberger
-
Claudia Winkleman’s Most Recent Traitors Outfits Are Seriously Chic—5 Looks I'm Copying Next
Knits! Coats! Blazers!
By Marina Avraam
-
7 Flat-Shoe Trends Everyone Is Wearing in Europe
Cobblestone street approved.
By Allyson Payer
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Sorry, Skinnies—The Coolest Women I Know Are Wearing This Casual Denim Trend This Winter
You'll want to copy them ASAP.
By Bébhinn Campbell
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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I'm a Fashion Editor—5 Classic, Winter-Ready Shoes That Belong in Every Capsule Wardrobe
Take it from me.
By Jazzria Harris
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7 Incredibly Chic Winter Dress Trends to Try When You're Bored of Your Jeans
Cold weather chic, defined.
By Melissa Epifano
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Sophie Robyn Watson
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Suddenly, Fashion People Everywhere Are Using This Easy '90s Styling Hack to Make Their Jeans Look Instantly Cooler
I can't believe it's back.
By Imani-Nia Francis-Tsolaki
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Trends
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I Studied Stylish Londoners to Work Out Which Trends Will Dominate This Winter—These 7 Stood Out
The mini trends making a big impact.
By Harriet Davey
-
This Winter Colour Pairing Just Looks So Damn Expensive
Take note.
By Joy Montgomery
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I Just Got Back From Fashion Month—7 2026 Trends That Are Perfect for Minimalists
The runways have turned wearable.
By Lauren Cunningham
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5 Expensive-Looking Trends I'm Shopping at M&S for Autumn
These pieces are sure to sell out fast.
By Emily Dawes
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It’s True: Every Fashion Person Is Swapping Their Black and Red Cardigans for These Superior (And Trendier) Colours
Not black, not white, but just as chic.
By Ava Gilchrist
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I'm a Fashion Writer Living in Paris—6 Accessories I've Noticed French Women Wear to Elevate Their Winter Looks
From bags to belts.
By Matthieu Bobard Deliere
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New (Old) It Bags to Demure Dressing, These 7 Luxury Winter Trends Are the Ones Worth Knowing
Prepare to be tempted
By Rebecca Rhys-Evans
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I Know You Have Classic Taste If You're Wearing Any of These 11 Timeless Trends This Winter
Simple but so effective.
By Nicole Akhtarzad Eshaghpour
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I Thought I'd Worn Jeans With Everything, But These 5 Winter Trends Are Making Denim Feel Fresh Again
My jeans feel so 2025.
By Chloe Gallacher
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H&M Is My Favourite Place to Shop for Expensive-Looking Knitwear—17 Pieces That Prove Why
Cue cosy season!
By Eliza Huber
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More From Fashion
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
-
I'm a Fashion Editor—5 Classic, Winter-Ready Shoes That Belong in Every Capsule Wardrobe
Take it from me.
By Jazzria Harris
-
7 Incredibly Chic Winter Dress Trends to Try When You're Bored of Your Jeans
Cold weather chic, defined.
By Melissa Epifano
-
It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Sophie Robyn Watson
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I Just Got Back From Fashion Month—7 2026 Trends That Are Perfect for Minimalists
The runways have turned wearable.
By Lauren Cunningham
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Alexa Chung Just Wore the Cult Trainer Brand I Thought Only Sienna Miller Knew About
They're onto something.
By Natalie Munro
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Victoria Beckham Just Wore the Elegant Skirt Trend Every Fashion Person Is Searching for Right Now
This is one to have on your radar.
By Natalie Munro
-
Suddenly, Fashion People Everywhere Are Using This Easy '90s Styling Hack to Make Their Jeans Look Instantly Cooler
I can't believe it's back.
By Imani-Nia Francis-Tsolaki
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