Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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If You Want to Look Classy and Rich This Season, This Is the Colour Combination You Should Be Wearing
These shades are better together.
By Natalie Munro
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I Can't Unsee It—Wide-Leg Jeans Always Look Their Best With this Elevated Shoe
The best part is, you probably own it.
By Natalie Munro
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My 58-Year-Old Mum and I Just Got Back From Zara—9 Anti-Trend Pieces We Both Came Home With
A ready-made transitional capsule.
By Poppy Nash
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I'm Not Saying Goodbye to Colour, But Every It Bag I See Is This Trending Black Style
As classic as they come.
By Florrie Alexander
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Loafers Are My Go-To in Autumn—5 Classy Trouser Styles That Pair Best With Them
We love the versatility.
By Chloe Gallacher
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The Who What Wear UK Autumn Report 2025 Is Here
Your definite guide to the season.
By Poppy Nash
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Sorry Nike and Adidas—This Under-the-Radar Trainer Brand Is Set to Be Autumn's Coolest
Don't say I didn't warn you.
By Natalie Munro
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Trends Come and Go, But Fashion People Know This Anti-Loafer Flat Shoe Is Forever
A timeless classic.
By Natalie Munro
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Best Wardrobes in Britain: Patricia Zhou
En pointe and in fashion.
By Sophie Robyn Watson
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From New Status Symbols to Styling Privilege, This Is What Luxury Looks Like for Autumn 2025
An in-depth report.
By Maxine Eggenberger
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Black Trousers Are a Timeless Wardrobe Staple—7 Shoes That Work Best With Them
A match made in fashion heaven.
By Jess Kelham-Hohler
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I’m Already in Autumn Mode: 7 Elegant Outfit Ideas I’ve Just Added to My Mood Board
I'm counting down the days.
By Brittany Davy
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9 Autumn Outfits That Are Sure to Earn You Endless Compliments Both in and Out of the Office
So long, stressful mornings.
By Olivia Lidbury
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6 Classic Autumn Outfits I Reach for Every Year Without Fail
If it ain't broke…
By Bébhinn Campbell
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I'm a Fashion Editor Living in Paris—7 Elegant Items Stylish French Women Will Rely On in Autumn
A French woman's guide to autumnal dressing.
By Avalon Afriyie
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Not Black, Not White—This Elegant Shoe Colour Always Looks Chicest With Navy Trousers
It's foolproof.
By Natalie Munro
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If You're Going to Wear White Jeans This Autumn, These Are the Outfit Pairings That Make Them Look Best
Don't pack them away!
By Natalie Munro
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I’m a Gen Z Who Loves Shopping Small–11 Brands To Know This Autumn
Straight from my notes app.
By Annie Wheatland-Clinch
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Treat yourself.
By Sophie Robyn Watson
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We Just Styled 6 Effortlessly Chic Looks From the M&S’ Autumn Autograph Collection
Sponsor Content Created With Marks and Spencer
We'll be wearing them on repeat.
By Rebecca Rhys-Evans
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15 Expensive-Looking Pieces From COS, Mango and H&M Everyone Will Mistake for Designer
No one's gonna know.
By Maxine Eggenberger
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11 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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5 Chic Ways Stylish Londoners Are Wearing Trainers With Their Favourite Jeans Right Now
Simple but oh-so effective.
By Jess Kelham-Hohler
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The Chic Jeans-and-Boot Combination Fashion People Wear to Look Like They Have Legs for Days
It works every time.
By Natalie Munro
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No Joke, I Was So Surprised to Realise This Designer-Looking Jacket Is Actually From Zara
It won't stick around for long.
By Florrie Alexander
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The Jewellery Styling Trick This Fashion Editor Is Standing Behind This Season
Sponsor Content Created With Mejuri
Stacks on stacks.
By Humaa Hussain
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Bags of Envy—7 Luxury Bag Trends That Will Be on Every Stylish Person's Shoulder This Autumn
Straight from the runways and into your arms.
By Sophie Robyn Watson
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Cooler Than Straight Jeans—Everyone With Great Taste Will Be Wearing One of These Denim Outfits This Autumn
Trust me on this.
By Chloe Gallacher
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H&M Called It—7 Rich-Looking Colour Trends That Will Define Autumn 2025
The expensive-looking palette you'll want to wear.
By Florrie Alexander
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H&M's Most Expensive-Looking Collection to Date Just Dropped—7 Pieces That Will Sell Out by the Weekend
I love it all!
By Imani-Nia Francis-Tsolaki