Ask any fashion editor and they'll probably share that their secret to buying expensive-looking knitwear for winter is H&M. For years, the Swedish high-street favourite has been quietly perfecting the art of effortless luxury, producing pieces that look as if they’ve come straight from a premium label—without the price tag to match. Each season, the brand delivers an edit of staples that feel considered, timeless, and perfectly in step with the mood of now.
With the recent drop in temperature, knitwear season has arrived in full force—and right on cue, H&M has unveiled a new collection of cosy yet polished pieces that make braving the chill something to look forward to. From oversized cardigans and turtlenecks to cashmere sets and argyle knits, the Swedish retailer never misses when it comes to cosy, soft things that bring us comfort during the chilly season. Expect premium textures, versatile neutrals, and silhouettes that strike the perfect note between relaxed and refined.
Below, discover the edit of styles we’re most excited about this season. Fair warning: narrowing it down to just one may prove impossible.
Shop The H&M Knits You Need to See Immediately
Obsessed with the funnel-neck detail.
A best-seller for a reason.
The collar elevates this so much.
The perfect knit for off-duty days.
Argyle? Yes please.
The knit you'll reach for again and again.
Heart-shaped buttons? So cute.
Start every autumn outfit with this perfect polo-neck.
So simple but so good.
I can't believe this is under £50.
A winter essential.
I love the cropped sleeves.
The chocolate brown is just perfect.
Very librarian chic.
This looks triple the price.
Inject some colour into your winter wardrobe with this fun electric blue knit.
The wide sleeves are everything.
Another argyle dream.
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Yes, UGGs Can Look Passé, But This Exact Jeans-and-Jacket Formula Makes Them Feel ChicI didn't think it was possible for UGGs to feel fresh—Elsa Hosk just showed me how.
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It's Winter at H&M—These 8 Trends Are the Key to Looking Expensive This SeasonThey won't stick around for long.
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Fashion Insiders Love This Expensive-Looking Sell-Out Jacket From H&M—Now, It's Back in StockThe only jacket I need.
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I Spent All Afternoon Trying H&M's Chicest Knitwear—These 9 Pieces Look Deceptively ExpensiveI'm in jumper heaven.
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4 Anti-Trend Outfits I Spot Every Time I'm in EuropeClassic looks that are always in style.
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I Just Built an Expensive-Looking Capsule Wardrobe at Zara, H&M and COS—I've Outdone MyselfSo elegant, if I do say so myself.
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Mark My Words—H&M's Argyle Jumper Will Be Autumn's Next Viral HitAnd it's It-girl approved.
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First Jennifer Aniston in the '90s, Now J.Law—No Jeans Outfit Is Complete Without This Styling TweakStyling inspiration incoming.
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I Tried on Over 50 Pairs of Jeans for Autumn—These 7 Are Officially Worth the HypeThe ultimate denim download.
