Some People Say You Can’t Wear This Classic Colour to Weddings—I’m Here to Disagree

Modern nuptials have broadened the definition of what an "acceptable" outfit is, but one crucial etiquette question remains: can you wear red to a wedding?

Historically, red tones symbolise passion and romance, making it a seemingly fitting choice to wear when watching a loved one walk down the aisle. However, because of the colour’s other associations, there are a whole host of caveats worth considering before you choose to wear red on someone’s big day. Whilst the number-one wedding-guest dress faux pas—wearing white and upstaging the bride—is common knowledge, not everyone is familiar with why you should or shouldn't wear red.

The reason why red has such a controversial reputation dates back to an old myth that dictates wearing red to a wedding signals you had an illicit affair with the groom. Though this is nothing but an outdated folk story, the sentiment stuck, and red has been treated with discretion ever since. However, in many Southeast Asian cultures, like in India, China, Pakistan and Bangladesh, red is a colour reserved for the bride as it’s viewed as an auspicious sign of good luck for a new marriage—just look at Priyanka Chopra Jonas's stunning scarlet-and-diamond lehenga, a customary garment reserved for special occasions, from her lavish 2018 wedding.

Despite these storied traditions, contemporary ceremonies are eschewing the exclusivity rights and underlying negative connotations. These days, many brides encourage their guests to wear bold tones and actively suggest red as a colour to wear when watching them tie the knot. Red is also a colour that adheres to many dress codes, looking as beautiful in a slinky evening gown for a black-tie function as it does in a long-sleeved, brocade minidress for a cocktail reception.

So, can you wear red to a wedding after all? There are a few points you should cross-reference first. If you’re close enough to the couple getting married, you can ask them to sense-check your outfit, as they'll have the best idea of what they want their event to look like. If you’re a little more removed from the bridal party, you can always refer to the invite to ensure there are no stipulations asking you to avoid certain prints or colours.

The location and time of the wedding are also contextual clues that help decipher whether or not you should wear red. Balmy outdoor ceremonies in gorgeous gardens or seaside locations are occasions that will only be enhanced by a pop of red, whilst opulent and extravagant nighttime soirées are more suited to bias-cut slip dresses or bold yet elegant prints.

Ultimately, the ideal wedding outfit is one you feel the most comfortable in. If you find that red draws too much attention, perhaps opt for a softer shade like burgundy or a more delicate cut, like a draped, floor-length chiffon style. Designer brands like Jacquemus are intentionally encouraging red wedding guest dresses to become normalised, with the hue a prominent theme in its 2024 bridal collection.

On the high street, expensive-looking options continue to be produced by go-to wedding-guest dress brands like Rixo and Reformation. Whether you’re in need of outfit inspiration or unsure how to style red looks, keep scrolling for 21 pieces that’ll have you saying "I do" too.

Can You Wear Red to a Wedding? Outfit Ideas That Prove Why You Should

Style Notes: Fashion influencer Aimee Song wears a fluid off-the-shoulder gown with matching scarf from Deme by Gabriella, a made-to-order label handcrafted by artisans in India.

Style Notes: Who What Wear UK's SEO writer Ava Gilchrist wears the viral Rèalisation Par Gia dress in the vibrant floral Havana print.

Style Notes: London-based influencer Rebecca Ferraz-Wyatt wears a tie-dye red dress to a Southeast Asian destination wedding.

Style Notes: Creative director and interior designer Abisola Omole in a red, tiered tulle dress from Molly Goddard.

Style Notes: Norwegian content creator Nnenna Echem wearing a strapless bandeau dress.

Shop the Best Red Wedding Guest Dresses: