Florrie Alexander
Florrie wears the Clara Cashmere Crew Cardigan in size M (was £198, now £149)
There are a few moments in the fashion calendar that get us really, really excited over here at Who What Wear UK HQ. One of those is a Reformation sale. That may sound like an exaggeration, but seriously, Reformation’s sales are known as some of the best in the business and they're also very rare. In fact, the Cyber Monday sale is the only site-wide sale the brand has this year. Why do we love them so much? Mainly because we usually have a pretty long Reformation wish list on the go, and it's a great opportunity to treat ourselves to a few of these pieces for less—especially the more expensive items like cashmere, coats and boot. But also because the brand's designs are so anti-trend it's rare that you'll ever regret a Reformation purchase—I certainly never have.
When is Reformation's Black Friday 2025 sale?
Black Friday falls on the day after Thanksgiving every year, and we expect that Reformation will launch their sale on Black Friday for 2025. The sale is expected to continue over the weekend and finish on Cyber Monday.
When Does Black Friday End?
Black Friday will finish on Cyber Monday. Cyber Monday is the final day of sales of the Black Friday sales period, and is the last chance to snap up savings.
Who What Wear US editor-in-chief Kat Collings wears a full Reformation outfit, including the Wilda Kitten Mule (was £298, now £224).
What Should I Buy in the Reformation Sale?
Acting affiliate editor, Florrie, wears the Lucas coat (S), the Dusk Knit (S), the Cynthia Jeans (regular size, 28), the Patrizia bag, and the Remy Boots (regular size, 5).
I recently tried on so many pieces at Reformation, and whilst you can definitely go for a beautiful dress that Reformation is known for, there's so much more that the brand excels in. There's seriously cosy cashmere, excellent denim that I've put to the test many times, brilliant boots and plenty more. My personal list consists of the Cynthia jeans, Remy boots, Clara Cardigan and cosy Jadey sweater for me).
Will Reformation's Black Friday sale be available in store?
Whilst many of us tend to do our Black Friday shopping online, if you've ever visited one of Reformation's five London stores, you'll know its a great shopping experience in itself. Whether you're heading to Notting Hill, Shoreditch, Covent Garden, Battersea or Chelsea, you can expect to find the Black Friday savings continue in store.
Don't have time to scroll through the whole site and would rather get some expert guidance as to which pieces are truly worth it? I’ve spent the morning scouring the whole offering, and below you'll find some of Reformation's best sellers and celeb-loved items. There are, of course, so many pretty dresses to consider, whether you've got a cold-weather staplesto buy for, some winter sun on the horizon (jealous), or just a killer party outfit on the brain. But my top unmissable top pick has to be the brand's Mason Pants.
Affiliate editor Emily Dawes is 5’2” and the petite Mason Pants are the perfect length for her.
If you're a regular reader, you may have heard me rave about these perfect wide-leg trousers before. I own them in a couple of colours now and as my coworkers will attest, I’m rarely spotted wearing anything else. One of the brand's best sellers (with a host of celebrity fans, too), they now come in 10 colours as well as in petite and extended sizing options (thank you, Reformation!). And since they're made from a soft tencel lyocell, there are no bulky pockets or unflattering pleats in sight.
You really can’t go wrong shopping in Reformation’s Black Friday sale, whether you're looking for beautiful dresses to pull out year after year, luxurious knitwear or winter wardrobe staples. I've tried on plenty of pieces recently and can confirm they come up true to size.
Keep scrolling to see my top picks in Reformation's Cyber Monday 2024 sale.
Reformation dresses = a good time. Lucy Williams wears the black Maves dress and Monikh Dale wears a linen two-piece from the brand.
Shop the Best Reformation Black Friday Sale Pieces:
These work for all seasons.
The piece in every editor's basket right now.
The nice top that jeans were made for.
A leather jacket will be treasured forever.
These chocolate suede boots are just stunning
An ideal addition for the cooler months.
The bag on all our wish lists.
Such a refined silhouette.
So. Chic. (And a favourite of Taylor Swift).
The extended sizes go up to a UK28.
Flat, riding-style boots have been all over my Instagram feed this season, and these are some of the best I've seen.
A chic and subtle way to take on the leopard-print trend.
The wash, the wide-leg, the length...these jeans are just so, so good.
This is the perfect Christmas day dress.
Such a beautiful cashmere knit that will be a staple in your wardrobe for years to come.
The ballet flats the entire Who What Wear team love.
I've tried on this coat above.
Party shoes!
Perfect for work.
We recently wrote about how this is the knit to know.
The boots I've got my eyes on—they come in so many chic colours and in suede too.
The brand's best-selling jeans and we can see why.
Elegance from every angle.
Both Gigi Hadid and Katie Holmes are big fans of these loafers.
Revitalise your neutrals with a pop of print.
Selena Gomez's favourite boots.
The perfect slouchy straight jeans.
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