Sasha wears a black Reformation dress.
The impressive thing about Reformation is not just its sustainable credentials or excellent choice of copywriter. Straight up, it's how many people truly love wearing it. The U.S.-based brand started small and gained a huge cult following stateside with its easy-to-wear dresses, cute tops and great-fitting denim, before hopping over the pond in recent years and continuing its domination here. Everyone from J.Lo to Jennifer Aniston, Hailey Bieber to Meghan Markle, Blake Lively to Ashley Graham (I could go on), has been spotted in its designs over the years. Not to mention the hoards of influencers, editors and, well, all my friends, who turn to them again and again for (relatively) affordable and always cool wardrobe heroes that just don't go out of style.
Abi wears a floral Reformation dress.
Of course, dresses are the brand's M.O., and for good reason. They're really, really great at designing them. And they're (sadly) one of the few brands that caters to both petite and extended sizes as well—bravo, Reformation. While all of its dresses are elite, knowing which ones are actually the best can be hard, especially when there are currently hundreds of styles on the website.
Charlotte wears a red Reformation dress.
So I wanted to do a roundup of the best Reformation dresses—not just the best in my opinion—we're talking about the styles that have been officially backed by Who What Wear readers (AKA the most-popular styles that sell through our articles again and again). We've looked into the data and can confirm there are some styles you love way more than others. These are the dresses celebs love too, the ones that sell out repeatedly, and then get restocked. And with hundreds to choose from, that means they must be good, right?
Keep scrolling and you'll find the 13 best-selling Reformation dresses, from casual styles perfect for weekends to fancier ones that will always have your back for summer dressing, weddings, hen-dos, garden parties, and more. Wherever you're going, you're guaranteed to look cute in one of these. You know what to do...
Shop the Best-Selling Dresses at Reformation:
1. The Balia Linen Dress
Our shopping editor, Florrie, recently tried this dress on and it immediately joined her wardrobe.
It fits in all the right places.
2. The Aubree Linen Dress
This gingham style was a sell-out last summer.
The perfect throw on dress that just requires sandals and a basket bag.
3. The Anelis Dress
The polka dots! The hip details! The high neckline! I'm so in love with every considered detail.
7. The Oren Silk Dress
From the colour to the scarf detail, there's so many elegant touches to this dress.
Don't miss out on Oren if you're plus-sized and struggle to find great event dresses.
4. The Shyla Dress
Such a versatile dress you'll turn to time and time again.
I haven't stopped thinking about the folded neckline.
5. The Woodson Dress
This dress comes in size 4 to 28.
The lace inserts add a romantic edge to this dress.
6. The Aiko Dress
I predict this is a dress that will move quickly.
Got dressier events in your summer calendar? This dress will rise to all occasions.
8. The Leannah Dress
You'll wear this well into autumn.
This standout dress also comes in a midi version.
9. The Casette Silk Dress
The back detail is so beautiful.
Accentuate with a red lip.
10. The Daria Linen Dress
The fit is similar to the best-selling Balia dress, now with a fun mini hemline.
The simple silhouette and white colour adds to the expensive feel.
11. The Tommie Knit Dress
This dress will have everyone asking where its from.
I've had my eye on this dress for a while now.
12. The Frankie Silk Dress
A sunny style to celebrate the summer season.
Yes, I've joined the waitlist to get instant updates on a restock.
13. The Maven Dress
Every single detail of this dress feels like a designer buy.
Let this dress shine with soft neutral accessories.
Shop More Reformation Dresses
Polka dots are everywhere at the moment.
Ideal for looking put-together on any given day.
Made from deadstock fabric.
Simple, but so very effective.
A fitted bodice and a-line skirt is such a flattering pairing.
There's a reason the Little Black Dress is an iconic buy.
You'll pull this out for every summer event this year.
The hard part is choosing which colourway to go for.
So sweet.
This timeless silhouette comes in an array of shades and patterns.
The sheer overlay takes this dress up a notch.
There's no denying how elevated this dress is.
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