High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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I Wasn't Thinking About Autumn Until Zara Dropped These 9 Elegant New-Season Pieces
They're sure to sell out fast.
By Florrie Alexander
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Zara Just Dropped the Most Expensive-Looking Edit—11 Pieces I'm Sure Will Sell Out
All our editors agree.
By Brittany Davy
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I Spent 2 Hours in Zara's Changing Rooms So You Don't Have to—These 5 Items Made It Worth It
Chic, effortless and editor approved.
By Marina Avraam
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My New H&M Dress Earns Me So Many Compliments—No One Can Believe It's Only £28
I'm wearing it on repeat.
By Florrie Alexander
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I Have Designer Taste on a High-Street Budget—11 New-Season COS Buys That Have Caught My Eye
Talk about nailing the brief.
By Avalon Afriyie
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I Gasped When I Saw H&M's New Collection—4 Elegant Outfits That Could Pass For Designer
A ready-made capsule wardrobe.
By Florrie Alexander
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These Designer-Passing Zara Jeans Have Replaced Every Other Pair I Own—and They're Still in Stock
I wear them three times a week, minimum.
By Marina Avraam
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It's Already Autumn at H&M—Chic, Organised People Will Snap Up These 9 Buys Before August
I'm in autumn-mode already.
By Brittany Davy
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I'm 5'2" and Struggle to Find Dresses That Fit, But I Always Come Back to This One Brand
Short girl approved.
By Marina Avraam
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So Many of My Favourite Summer Buys Come From This Brand—Now, There's Up to 50% Off
New-season staples ahead.
By Florrie Alexander
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I Gave Up Jeans for Uniqlo's Perfect Satin Trousers—Here Are 3 Ways I'm Wearing Them Now
I want them in every colour.
By Marina Avraam
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This Chic High-Street Dress Is My Secret to Looking Put-Together 24/7 This Summer
Easy, breezy.
By Marina Avraam
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Let Me Show You How to Look Very Chic Right Now, One Massimo Dutti or Arket Buy at a Time
Elegant summer staples ahead.
By Florrie Alexander
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I'm Heading to Mallorca and Ibiza—These Zara Pieces Will Be the Backbones of My Wardrobe
Guaranteed.
By Anna LaPlaca
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No Doubt About It—These Are the 25 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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Every Fashion Person I Know Relies on Linen Shorts In Summer—15 Affordable Pairs You Need to See
Buy now, wear every summer.
By Florrie Alexander
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I Haven’t Shopped at Zara in Months—Now I Have These 11 Items on Order
The brand just levelled up.
By Maxine Eggenberger
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The Amazon Sale Is Almost Over—14 Summer Capsule Buys I'm Snapping Up Before It Ends
Almost every piece is on sale.
By Florrie Alexander
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It's 30 Degrees in London—I'm Relying on Zara's Linen to Look Chic and Stay Cool This Weekend
Heatwave dressing sorted.
By Florrie Alexander
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From Zara to COS, These Are the Most Expensive-Looking High-Street Swimsuits
Holiday or no holiday.
By Emma Spedding
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M&S Linen Is the Chicest on the High Street—These 17 Pieces Will Sell Out Next
A secret source for summer's key fabric.
By Marina Avraam
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Yes, These Expensive-Looking Fashion Deals Are Really From Amazon
I'm in shock.
By Marina Avraam
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These Amazon Leggings Have Over 70,000 Reviews—Now They're £7 In The Sale
Just perfect.
By Marina Avraam
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I Gasped When I Saw Zara's Summer Collection—12 New-In Buys That Will Sell Out First
The best of the best.
By Florrie Alexander
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Uniqlo's New-In Section Looks So Expensive—These 9 Styles Stopped Me in My Tracks
I want it all.
By Marina Avraam
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I Check M&S's New-In Section Every Single Day—These 9 Styles Are Bound to Sell Out First
Expensive-looking buys ahead.
By Florrie Alexander
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I've Waited Months for this Designer-Looking Summer Bag to be Restocked—Finally, It's Back
But it won't be for long.
By Florrie Alexander
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These High-Street Sandals Already Sold Out Once—Now They're Back in a New Elevated Shade
I won't miss out again.
By Florrie Alexander
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I Shop for a Living—These 14 High-Street Brands Are Just as Good as Zara
Some you may not have heard of either.
By Emily Dawes
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I Just Tried On the £35 Linen Dress Londoners Are Obsessed With—It's Perfect
Breeze through the heatwave.
By Florrie Alexander