Yes, These Expensive-Looking Fashion Deals Are Really From Amazon

When it comes to affordable fashion, Amazon might not be the first place that springs to mind for elevated, high-end style. But if you know what to look for, the platform is a goldmine of hidden gems that look significantly more expensive than their price tags suggest. From polished tailoring to premium-feeling fabrics, Amazon's vast fashion offering includes countless pieces that could easily pass for designer—and they're currently on sale this Prime Day.

Nestled among the practical basics and flash-sale finds lies a curated undercurrent of quietly luxurious pieces—items that could easily be mistaken for designer. Think: chunky sandals, JW Pei's expensive-looking handbags, gold jewellery with a classic edge and timeless linen separates. They're the kind of items that deliver maximum style with minimum spend—and they often go unnoticed unless you're really in the know.

With July 2025's Prime Day sale finally here, now is the perfect time to explore the most stylish, elevated finds hiding in plain sight. We’ve combed through hundreds of listings to bring you the best expensive-looking fashion buys at Amazon right now.

Scroll on to shop our edit of chic pieces that will instantly upgrade your wardrobe, without draining your bank account.

Shop The Best Expensive-Looking Fashion Deals This Amazon Prime Day

What Is Amazon Prime Day?

Amazon Prime Day is a sale event exclusively for Amazon Prime members and include some of the best deals you'll see on Amazon across the year with offers on top brands and products. Products range from the best of beauty to new-in fashion, with plenty of other savings on tech and homeware too. There are beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances for chic spaces, and more great bits and pieces in between.

When Is Amazon Prime Day 2025?

Amazon Prime Day is a bi-annual event that runs in July and October each year. The next sale is on now, having started on Tuesday 8th July 2025 and is set to end on Friday 11th July 2025. This makes July 2025's Amazon Prime Day sale one of the longest-running in the brand's history.

How to Access the Amazon Prime Day Sale

Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forwards).

When Does Amazon Prime Day 2025 End?

For the first time, July's Amazon Prime Day 2025 sale lasts four days and will end at midnight on Friday 11th July 2025, though some deals and offers may end sooner.

Why Trust Us: Fashion

At Who What Wear UK, fashion is our speciality. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognisable names in fashion. Every item we recommend is carefully selected based on current trends, quality and real-world wearability.

We regularly try pieces ourselves, everything from bestselling jeans to designer shoes, speak to external experts and fashion insiders and stay closely connected to what our readers are searching for. Our advice is grounded in expertise and has to pass our exceptional taste levels—so you can feel confident in every recommendation.