High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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According to Zara, This Is the Only Boot Trend Stylish People Need to Know About
Comfortable, elegant and affordable.
By Florrie Alexander
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I Love Baccarat Rouge 540—These 10 Affordable Alts Smell Just as Good
Did someone say dupe?
By Grace Lindsay
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Nothing Beats a Designer Bag, But This High-Street Brand’s Styles Feel Just as Special
It's where I go for chic, timeless accessories.
By Florrie Alexander
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A French Woman Walks Into H&M—9 Elegant Items She'd Buy, and 9 She'd Skip
An affordable edit.
By Judith Jones
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From The Outnet to TK Maxx, These Are the 8 Discount Shopping Sites Team Who What Wear Actually Uses
Shop like a pro.
By Elinor Block
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I Searched for Expensive-Looking 2025 Buys—Arket, Topshop and Zara Delivered
Capsule-wardrobe heroes in the making.
By Florrie Alexander
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Out of Thousands of High-Street Jumpers, These Are the 28 Most Expensive-Looking
Chic and cost-effective.
By Maxine Eggenberger
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If You Thought These New M&S Buys Were Designer, I Wouldn't Blame You
Time to get scrolling.
By Maxine Eggenberger
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I Just Bought All My 2025 Capsule Wardrobe Staples in COS's Amazing New Sale
Smart buys, this way.
By Emily Dawes
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I Own a Lot of Expensive Dresses But This £79 One Is What I Want to Buy Now
For many reasons.
By Hannah Almassi
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I’m Convinced These 17 Expensive-Looking Zara Items Will Sell Out Before 2025
Wardrobe staples incoming...
By Brittany Davy
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My Job Is Finding Expensive-Looking High Street Buys—21 H&M, Zara and Mango Winter Pieces You Need to See
These are so good.
By Florrie Alexander
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I've Fallen for These Elevated Basics From H&M, COS and Mango
Buys to bookmark.
By Bébhinn Campbell
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21 Rich-Looking H&M, & Other Stories and Arket Buys That Will Work Hard in Your Capsule Wardrobe
I'm sold.
By Emily Dawes
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I Finally Got My Hands On the Cosy Yet Chic M&S Jacket That's Already Selling Fast
Now I see why.
By Florrie Alexander
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I Have a Strong Hunch These 15 New H&M Buys Will Sell Out by 2025
It's time to focus.
By Hannah Almassi
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I Always Shop for Designer-Looking Buys at Arket—These 23 Just Went on Sale
No need to thank me.
By Poppy Nash
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I Would Never Have Bought an H&M Bag Before This Year—This £38 Tote Went Straight in My Basket
Destined to sell out.
By Florrie Alexander
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I Spend All Day Shopping for Work—This Is the Only Zara Coat You Need to See
Timeless and elegant.
By Florrie Alexander
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Trust Me: I've Looked—These Are the Chicest Knee-High Boots on the High Street
From kitten to stiletto.
By Florrie Alexander
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Zara Isn't "Officially" Doing Cyber Monday, But I’ve Found a Secret Stash of Big Discounts (I'm Talking 54% Off)
The deals live on, but there's no telling for how long.
By Hannah Almassi
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M&S Isn't Doing Black Friday—But I Found 22 Secret Deals That Are Worth Seeing
Practical purchases you'll love.
By Poppy Nash
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Okay, Wow—My Entire Mango Wish List Is Now in the Black Friday Sale
Everything I had my eye on is there.
By Maxine Eggenberger
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I Have Designer Taste on a High-Street Budget—This Is Where I Shop Cashmere for Less
A winter-wardrobe hero.
By Brittany Davy
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I’m an Editor With Fancy Taste—27 Cyber Monday Homeware Buys I'm Eyeing
Let's talk interiors.
By Florrie Alexander
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Zara Has Spoken: These Are the 5 Expensive-Looking Trends That Will Define the Season
In Zara we trust.
By Jess Kelham-Hohler
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Out of Over 22,000 Discounted ASOS Items, Only These 22 Are Worth Your Time
A very strict edit.
By Hannah Almassi
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I Gasped When I Saw H&M Studio's Collection—These 14 Pieces Will Sell Out by Tomorrow
Directional staples ahead.
By Florrie Alexander
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H&M's Designer-Passing Tote Bag Now Comes In Winter's Trending Shade
Editor tried and tested.
By Florrie Alexander
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H&M Just Released a Pair of £38 Mules That Are Designer-Passing and Bound to Sell Out
Just in time for party season.
By Florrie Alexander