These New £20 H&M Shoes Are as Chic as the £530 Designer Pair I Want
Humaa Hussain
There are a few fantastic feelings: landing a dream job, tightly hugging a long-distance friend, slipping into bed with fresh sheets, and finding the perfect alternative to that designer item on your wish list. Today, I experienced the latter when I discovered a pair of slingback flats at H&M that closely resembles my latest designer obsession—Toteme's £530 slingback heels.
The similarities are uncanny when you remove the kitten heels from Toteme's shoes and compare them to H&M's croc-embossed flats. Both styles feature a sleek, pointed toe and a luxurious croc-embossed design that elevates the look. They also have a thick leather slingback strap that adds an elegant touch.
What I love about this H&M find is how closely it mirrors the designer version and how versatile and affordable it is. For a fraction of the price, you can achieve a similar high-fashion aesthetic without breaking the bank. Whether you're aiming for a chic, minimalistic vibe or simply need a stylish pair of shoes for day-to-night wear, H&M's slingback flats are the perfect alternative that doesn't compromise style. Plus, these shoes remind us that fashion doesn't have to come with a hefty price tag to be stunning. Why pay £530 when you can get the same look for just a fraction of the cost? I'll take the H&M slingbacks, thanks!
Below, you can shop the £20 H&M flats, but do it quickly. I bet they will sell out soon.
Shop Toteme's Slingbacks:
Shop H&M's New £20 Alternative:
Shop More Chic Slingbacks:
Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.
- Humaa HussainJunior Branded Content Editor
-
The Runway Has Spoken: These Are the 5 Handbag Colour Trends That Will Dominate This Summer
Straight from the catwalk.
-
Everyone on My Feed Is Wearing Mango Sandals—These Are the Styles Destined to Sell Out
One of each, please.
-
Let Me Show You How to Look Very Chic Right Now, One Massimo Dutti and Arket Buy at a Time
Elegant summer staples ahead.
-
I'm Heading to Mallorca and Ibiza—These Zara Pieces Will Be the Backbones of My Wardrobe
Guaranteed.
-
H&M's New Summer Edit Is Chic at Every Turn—17 Pieces I Predict Will Disappear by the Weekend
Made in collaboration with my favourite style muse.
-
This Loewe Bag Is a Fashion-Person Favourite—I Test Drove It to See If It Deserves the Hype
It's aged like a fine wine.
-
Every Fashion Person I Know Relies on Linen Shorts In Summer—15 Affordable Pairs You Need to See
Buy now, wear every summer.
-
The Unusual But Very Trendy Thing Summer 2025's Coolest Accessories Have in Common
Get roped into this.