I'm an Editor With Classic Taste—34 Toteme Pieces That Will Never Lose Their Appeal

There isn’t a fashion person we know who didn't purchase or want a piece of Toteme’s magic in their wardrobe this year. It was hard to avoid seeing the Stockholm-based brand all over our feeds—everyone from our favourite influencers to Rosie Huntington-Whiteley (a long-time fan) and Katie Holmes has been seen sporting the brand of late. Undoubtedly the minimalist label for a few years now, it’s easy to see why. Our approach to dressing has definitely shifted towards classic basics and seasonal staples more than ever before. Probably because people are making considered purchases with sustainability and longevity in mind, and that’s exactly what Toteme does best.

Jessica Skye wears Toteme's stripe jumper.

Founded by fashion blogger Elin Kling in 2014, the brand creates classic staples that have a clear, identifiable edge, from denim and wear-forever outerwear to boots and even leggings. The Toteme colour palette is neutral, with camels, chocolate, black, cream and greys, but the real focus is on the silhouettes. Perhaps the key to its popularity, all of the pieces play gently with proportion so they’re wearable but instantly have that expensive-looking edge.

Rosie Huntington-Whiteley regularly wears separates from the brand.

Of course, we can’t talk about Toteme now without discussing their iconic pieces like that striped jumper or scarf coat, even the stunning T-Lock bag that fashion people and celebs alike love so much. Thees are all excellent examples of how the brand can take a simple classic and make it more covetable than anyone else. Unlike other cult designer buys of the past however, Toteme's It buys are timeless pieces that can be worn forever rather than pushed to the back of your shelf when the trend passes.

While Toteme has become a big style player over the past few years, it’s popularity shows no signs of slowing down in 2025. If anything, the more new-in greatness we see, the more we want it. Keep scrolling if you need proof.

Fashion People Wearing Toteme

The brand is known for its slinky separates.

The perfect silk scarf does exist.

Toteme's shearling jacket has been a hit every winter since its release a few years back.

Toteme's T-Lock bag is becoming a status symbol in its own right.

It would be remiss of us not to spotlight this incredible jacket.

Toteme's denim is fast becoming a fashion-person favourite.

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