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The 15 Best Moisturisers for Over-40 Skin, According to Experts
They come highly recommended.
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I've Done the Research—These Are the 6 Colours That Look Chicest With Pale Pink
They're making me blush.
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These Leopard-Print Shoes Are Cool, Non-Boring and the Secret to Elevating Basic Outfits
Loafers, ballet flats and boots, oh my!
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My Goal This Season is to Look Smart, Elegant and Incredibly Chic—This Simple Two-Piece Outfit Will Help Me Get There
Suited and booted.
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Most Foundations Make Large Pores More Noticeable—These 10 Are the Exception
They're makeup artist-approved.
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I've Tried Everything—These Are the Best Under-Eye Concealers to Help Disguise Dark Circles
Finally!
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We've Tried Hundreds of Them—These Are the 17 Best Face Serums for Unbelievably Good Skin
Your ultimate guide.
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I've Spent Years Hunting for the Best Conditioners for Fine Hair—Here's My Final Edit
They strike the perfect balance of silky and bouncy.
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Without a Doubt, These Are the Best Foundations for an Effortless Glow
Trust me: I've tried them all.
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After Trying Every Formula Under the Sun, We Officially Name These 11 the Best Shampoos Ever
No bad hair days here.
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Revealed: The Conditioners That Give Our Who What Wear Editors "Best Hair" Status
The hardest-working conditioners around.
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22 Budget Beauty Products That Outperform Their Luxury Counterparts
As told by the editors who actually buy them.
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Not All Jewellery Is Created Equal—These 7 Elegant Trends Matter the Most in 2025
I've done the research so you don't have to.
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I Searched Through Every Frankie Shop Item—These 25 Are the Absolute Best
Minimalist pieces with a twist.
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This TikTok-Approved Mascara Trend Is Perfect for Lazy Girls—After Testing It, Here's Our Verdict
It's so underrated.
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5 Simple Yet Incredibly Chic 10-Minute Outfits That Will See Me Through 2025 and Beyond
Simple really is best.
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Ever Since a Perfumer Taught Me This Secret, People Say I Smell Next-Level Expensive
For real.
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Trust Me—This Is the One Versatile Makeup Product You'll Find in Every Who What Wear Editor's Kit
Makeup artists agree it's a staple.
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Trust Me: These Elite Curling Wands Will Leave You With Bouncy, Voluminous Waves
Tried and tested by us.
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I Live in Paris—24 Beauty Essentials I Know French Women Can't Live Without
Vive la beauté.
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Introducing, Our Complete List of the Best Concealers of All Time
Let prominent dark circles and blemishes be a thing of the past.
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I’m Relying On This Flat Shoe to Make My Jeans and Leggings Look More Expensive This Spring
A new take on an old classic.
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This Hardworking Product Is My Worst Kept Secret for Plump, Pillowy-Soft Lips
Next-level lip balms.
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There's Barely a Moisturiser Out There I Haven't Tried—Nothing Compares to These 17 Hardworking Creams
From affordable staples to luxury buys.
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Editors and Celebrities Agree: Wearing This French Perfume Brand Immediately Signposts That You're Chic
Every scent is beautiful.
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This Anti-Boring Trouser Colour Is All Over London Right Now—I Know It’ll Dominate Spring, Too
Red alert.
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I'm a Bit of a Minimalist—These Are the 11 Chic Brands I'm Into
They never disappoint.
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The 9 Zara Buys Everyone Wants Right Now
This month's best-sellers.
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These Shampoos for Oily Hair Will Give Your Scalp a Salon-Grade Cleanse
Grease begone!
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Experts Agree—This Often Overlooked Skincare Product Is Key for a Soft, Supple, Glowing Complexion
And there’s a formula for every skin type.
