Buying guides
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I Scrolled for Hours—These 9 Amazon Fashion Deals Look Triple the Price
I want it all.
By Marina Avraam
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6 Chic Colours That Will Make Your Forgotten Black Jeans Feel Very 2025
Perfect pairings.
By Jess Kelham-Hohler
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I’m a Gen Z Fashion Editor—These 9 Timeless Pieces Are the Secret to a Workwear Capsule Wardrobe
Your workwear bible.
By Imani-Nia Francis-Tsolaki
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I'm Breaking Up With My Foundation for This More Natural-Looking One-Step Alternative
Polished skin, just like that.
By Mica Ricketts
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Heads Up: This Is the Jacket Style Loved by Millennials and Gen Z Alike This Season
See for yourself.
By Humaa Hussain
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I Want to Look Elegant and Feel Cosy This Winter—9 Anti-Trend Outfits I Know Will Nail the Brief
Yes, you can look chic when it's cold.
By Brittany Davy
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If You Want to Smell Next-Level Expensive, You Should Probably Know About These Perfumes
They're adored for a reason.
By Grace Lindsay
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I'm Impressed—Alexa Chung Just Completely Sold These New Zara Buys to Me
The epitome of chic.
By Marina Avraam
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No One Styles Jeans Like Chic Europeans Do—7 Effortlessly-Chic Outfits I’ll Be Copying This Season
From Paris to Stockholm
By Brittany Davy
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I'm Sold: This Unassuming Shower Product Just Became the Chicest Thing You Can Own
Basic but never boring.
By Brittany Davy
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Behold: Our Definitive List of the Best Purple Shampoos for Banishing Brassy Tones
Stay blonder for longer.
By Grace Lindsay
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I Spent All Afternoon Trying H&M's Chicest Knitwear—These 9 Pieces Look Deceptively Expensive
I'm in jumper heaven.
By Marina Avraam
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I Always Get Compliments on M&S Perfumes—These 9 Could Easily Pass for Designer
Affordable but expensive-smelling.
By Grace Lindsay
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4 Anti-Trend Outfits I Spot Every Time I'm in Europe
Classic looks that are always in style.
By Natalie Cantell
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I Know You’re a Fashion Person If You’re Wearing One of These 7 Trainer Brands
Form meets function.
By Brittany Davy
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I'm Breaking Up With Black Trousers and Spending Autumn in This Rich Trouser-Colour Trend Instead
And so are fashion people in Milan.
By Nikki Chwatt
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Everyone in Fashion Wants to Own These Miu Miu Loafers—Here’s Why They’re So In-Demand
Let me explain.
By Marina Avraam
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Warm, Sensual and Sweet—These Caramel Perfumes Practically Guarantee Compliments
The perfect autumn scent.
By Grace Lindsay
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I’m Not Saying to Pause Knee-High Boots, But the Runways Are Backing This Classic Style Instead
You can't go wrong.
By Maxine Eggenberger
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You May Disagree, But We Think These 6 Jeans Trends Are Outdated for Autumn 2025
Our editors have spoken.
By Brittany Davy
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A Dermatologist Ranked the 3 Worst Body-Lotion Mistakes You Can Make
Who knew?
By Sarah Yang
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They're Here: 5 Expensive-Looking Shoe Colours That Will Instantly Make You Look Elegant and Put-Together
And they're perfect for autumn.
By Imani-Nia Francis-Tsolaki
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If You Love To Smell Clean and Expensive, You Should Probably Own One of These 7 Perfumes
Luxury, bottled.
By Denise Primbet
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Adidas's Lace-Up Ballerina Sneakers Are Finally Back in Stock, and We Can Confirm They're Worth the Hype
Sprint!
By Kaitlin Clapinski
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My Friend Wants a Rich-Looking Winter Wardrobe—I Sent Her These Elegant New-In Finds to Consider
I know my stuff.
By Emma Spedding
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I'm a Modest Dresser—Here Are the Standout Pieces I've Seen This Month
Because modest doesn't mean boring.
By Humaa Hussain
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Elegant Fashion Is All I Can Think About—30 New-In Mango, Reformation and Massimo Dutti Buys I'm Currently Eyeing
A super-refined edit.
By Humaa Hussain
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Arket Just Launched a Secret Sale—These 23 Pieces Could Definitely Pass for Designer
No need to thank me.
By Poppy Nash
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7 Street-Style Trends That Dominated Milan Fashion Week
Ciao from Italy!
By Brittany Davy
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I Just Built an Expensive-Looking Capsule Wardrobe at Zara, H&M and COS—I've Outdone Myself
So elegant, if I do say so myself.
By Marina Avraam