
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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The Byredo Scents That Are Worth the Money, Ranked by Me
Because decisions are hard.
By Allyson Payer
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Skirts and Dresses in This Pretty Pastel Color Trend Are About to Be Everywhere
Daisy Edgar-Jones is kicking things off.
By Allyson Payer
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This Is the It Bag Everyone With Expensive Taste Has Their Eye on Right Now
Elegant is an understatement.
By Allyson Payer
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Every Cool NYC Girl Will Wear This Pretty Shirt Trend With Jeans and Flats in April
It's a 10 out of 10.
By Allyson Payer
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7 Shoes Everyone Is Wearing With Those Trendy Full Skirts
Pick a pair.
By Allyson Payer
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The 10 Things Everyone With Good Taste Will Buy This April
Your monthly shopping list.
By Allyson Payer
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Jennifer Lawrence Just Wore the New Adidas It Sneakers Everyone Will Buy to Pair With Skirts
With a butter-yellow jacket, I might add.
By Allyson Payer
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Classic Style Is My Default, But I'm Buying These 7 Trendy Items Anyway
Call me curious.
By Allyson Payer
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Light-Wash Jeans Always Look More Expensive When Worn With This Elevated Basic
As seen on Zendaya in Italy.
By Allyson Payer
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This It Girl–Approved Style Will Be *the* Summer Vacation Dress Trend of 2025
Hailey Bieber is aware.
By Allyson Payer
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The Elegant Flat-Shoe Trend Every Fashion Person Is Wearing This Season
This one has staying power.
By Allyson Payer
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Elizabeth Olsen Just Wore These Anti-Trend Heels With Cropped Pants, and It's a 10/10
So elegant.
By Allyson Payer
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Spotted at the Airport in Italy: The Easy Outfit That Makes a Hoodie Look Elegant
Courtesy of Bella Hadid.
By Allyson Payer
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Everyone Will Run to Buy This '90s Sandal Trend After Seeing What Hailey Bieber Just Wore
It's still going strong.
By Allyson Payer
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This Elegant Color Is to Spring What Black Is to Winter
Tell your friends.
By Allyson Payer