
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Not a Mini and Not a Midi—This Trending '90s Skirt Style Is Far More Controversial
Elizabeth Olsen is on board.
By Allyson Payer
-
This Sneaker Color Trend Makes Black Pants Look So Much Prettier
You know you're curious.
By Allyson Payer
-
13 Things to Always Pack If Looking Like a Tourist Is Your Worst Nightmare
I'm right there with you.
By Allyson Payer
-
There Are Bag Trends, and Then There Are Investment Bag Trends—That's What This One Is
Celeb approved.
By Allyson Payer
-
Kendall Jenner's New Ugg Sandals Will Be the Next Style to Sell Out—Guaranteed
Your spring Uggs, found.
By Allyson Payer
-
It's Here: The 2025 Version of Skinny Jeans
Spotted on Emily Ratajkowski in NYC.
By Allyson Payer
-
Swapping Black and Brown Loafers for Ones in This Color Makes Outfits Look More Spring
Trust me (and Gigi Hadid).
By Allyson Payer
-
30 Jumping-Off Items for Every New Trend That's Worth Trying
I made it easy.
By Allyson Payer
-
Hailey Bieber Wore the Elevated Sneaker Trend Fashion People Love the Most to Disneyland
Makes sense.
By Allyson Payer
-
Spotted in Midtown NYC: The Blazer Trend Elegant Dressers Will Wear With Jeans This Spring
I feel strongly about this.
By Allyson Payer
-
5 Europe-Based Influencers I Follow to Find Out What the New Designer It Items Are
Ready for some wardrobe envy?
By Allyson Payer
-
These Are the 2025 Versions of Every Basic Your Closet Needs
Bookmark this.
By Allyson Payer
-
The 28 Best Amazon Travel Accessories That Are on Sale
Let's put that Prime membership to use.
By Allyson Payer
-
I'm Calling It: This Is How People With Cool Style Will Wear Button-Down Shirts in 2025
As seen in Paris.
By Allyson Payer
-
The $25 H&M and $50 Zara Flats I'm Buying Because This Shoe Trend Is Suddenly Everywhere
It's good enough to buy in multiples.
By Allyson Payer