
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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It's Official: This Overlooked Leggings Trend Is Coming for Your Black Pairs
Elsa Hosk is a fan.
By Allyson Payer
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If You Want to Look as Elegant as Possible in Leggings and Pull-On Pants, Wear This Sweater Trend
As seen on Margot Robbie in West Hollywood.
By Allyson Payer
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7 Elegant Yet Fresh Basics I'm Buying Now and Wearing Through Autumn
Come join me.
By Allyson Payer
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This Will Be Fall 2025's Biggest Color Trend
It's wildly elegant.
By Allyson Payer
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Meet Your New 2025 Basics Wardrobe: 11 Holy-Grail Pieces Everyone Is Wearing
Give your closet a boost.
By Allyson Payer
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This Is the It Item Fashion People Keep Beelining to Madewell to Buy
Hint: You can wear it every single day.
By Allyson Payer
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Update: The Pant Trend Every Cool It Girl Is Obsessed With Will Be Just as Popular This Fall
As seen on Hailey Bieber in Beverly Hills.
By Allyson Payer
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It's Official: This Dated Legging Trend Is Back From the Dead
Elsa Hosk has spoken.
By Allyson Payer
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People With Pretty Style Are Already Wearing This Vintagey Fall Dress Trend in L.A.
Kaia Gerber has great taste.
By Allyson Payer
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32 Expensive-Looking Zara Finds I'd Order Because I Like Getting Compliments
Your cart is about to be full.
By Allyson Payer
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Starting Now, This Is the Anti-Trend Pant Style That's Going to Bench White Trousers
You need this color in your closet.
By Allyson Payer
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This Is the New It Skirt Among Cool French Women on Vacation and in Paris
A sellout is imminent.
By Allyson Payer
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6 Shockingly Elegant Denim-Shorts Outfits the Fashion Crowd Is Wearing
From short and frayed to long and baggy.
By Allyson Payer
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When Traveling to Europe, This Dress Trend and Heel Trend Will Ensure You Don't Look Out of Place
Take it from Jennifer Lopez in Poland.
By Allyson Payer
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It's Here: Your Guide to the 10 Most Important Fashion Items to Buy This August
Time to dip a toe into fall.
By Allyson Payer