
Allyson Payer
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Thanks to Hailey Bieber, Everyone Is Buying This Specific Pair of Gap Jeans This Week
It's $80 well spent.
By Allyson Payer
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Everyone Will Soon Be Ditching Black Sweaters for Ones in These 8 Color Trends
The time to buy your knitwear is now.
By Allyson Payer
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As Seen on an It Girl in Venice, Italy: The Leather Jacket Color I'm Ordering From Banana Republic
Hold the black leather bombers.
By Allyson Payer
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It's Here: The It-Girl Skirt Trend to Wear With Flats This Summer
As seen on Gigi and Sofia.
By Allyson Payer
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Spotted in France: The Legging Trend Fashion People Are Wearing With Heels
It model approved.
By Allyson Payer
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White Tees Are Great, But I Suddenly Want to Buy This "Dated" T-Shirt Trend That Just Became Cool Again
Zoë Kravitz made it so.
By Allyson Payer
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I Refuse to Buy More Than 3 Jackets This Fall—These Are the Trends That Made the Cut
Ordering these before the leaves change color.
By Allyson Payer
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Spotted on Selena Gomez at Her Bachelorette Party: 2025's It Uggs
Don't let them sell out on you.
By Allyson Payer
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This Is the Lingerie-Adjacent Dress Trend You'll See on Every Cool Fashion Girl Starting Now
Zoë Kravitz is leading the charge.
By Allyson Payer
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No Leggings Here—Gigi Hadid Just Wore the It-Girl Airport Uniform of Fall 2025
Commit this look to memory.
By Allyson Payer
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7 Dated Fall Basics I Just Found Hiding in My Closet and Immediately Removed
In with the new.
By Allyson Payer
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The Chic 2-Piece Outfit Busy Fashion People Always Wear in September
Awkward weather, conquered.
By Allyson Payer
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The '90s Sneaker Trend Everyone Is Wearing in Paris Right Now
It's the opposite of Sambas.
By Allyson Payer
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People With Cool Style Are Suddenly Wearing This Vintagey Heel Trend With Pants and Skirts
I'd take a break from flats for these.
By Allyson Payer
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This Flat-Shoe Trend Makes Cropped Skinny Pants Look the *Most* Fall 2025
PSA.
By Allyson Payer