When Emma Watson and Meghan Markle wore a pair of trainers by the conscious French brand Veja, it quickly became one of the most talked-about sneaker brands in the UK. The classic white basket trainers (made from recycled plastic bottles and wild rubber) feature the distinctive V logo in varying colours on each side. Kate Middleton has also given her seal of approval, along with celebrities far and wide, from Reese Witherspoon and Emily Ratajkowski to Katie Holmes.
Kate Middleton wearing Veja trainers.
Emma Watson first wore the trainers back in October 2016, but it wasn't until 2018 when Meghan Markle wore them that the simple lace-ups started gaining such widespread popularity. And with the Duchess of Cambridge having worn them repeatedly since 2023, the popularity of these understated, sustainable trainers has only grown. Much like other classic trainers (think Adidas Sambas and Converse), these have rapidly become a staple for when you need a comfortable yet stylish pair of shoes. Plus, these sneakers are so minimalist in design that they work with every type of ensemble—from midi dresses to straight-leg jeans.
Kate proving they look great with cropped trousers.
The Veja V-10 leather trainers arrived on Net-a-Porter in early 2017 and became the second and third best-selling pieces globally (only beaten out by a Gucci T-shirt) the same week they launched. The real impressive feat, though, is that they remain a popular product till today, so it's no surprise I see them on socials constantly, on the feet of editors and influencers alike.
And if that's not enough to make you want a pair, then you might change your mind after scrolling through our edit of the best Veja trainers. Plus, there's even a guide to how fashion girls are wearing theirs for outfit inspiration.
HOW TO STYLE VEJA TRAINERS:
Meghan Markle wore her Vejas with black skinny jeans, so now, we want to wear our Vejas with black skinny jeans, just as the Parisians do.
Katie Holmes pairs hers with blue straight leg jeans and a grey t-shirt for a perfect summer outfit or if you're in the butter yellow mood take inspo from a more recent summer ready look.
Doesn't Eunice make them look great with white jeans?
French girls approve.
SHOP VEJA TRAINERS
You can never go wrong with a pure white trainer.
I've saw this style constantly on a recent trip to Copenhagen.
A touch of red is always a good idea, a Samba-esque shape (if you're a dedicated fan of a round toe) this is a great year-round option.
A Veja OG—the V-10. This is a pair favoured by Meghan Markle.
A chic alternative to an all-green trainer.
Our latest obsession is these dark khaki suede ones.
These have a athleisure vibe that I adore.
These will make an all black outfit look super cool.
This dark-blue option is simply gorgeous and would pair perfectly with a white dress look in summer.
Your new commute trainer.
Wear this pair with your favourite raffia shoulder bag for a matchy summer look.
I've tried this pair in store and can confirm they are so comfy! Plus the gold touch makes them a particularly good option for summer.
This brown and purple silhouette is a new addition for Veja, but one I love. Pair with jeans and a crisp white shirt for a casual day outfit.
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Not Skinny, Not Wide-Leg—the Specific Denim Trend Frequent Flyers Always Wear to the Airport With Trainers"Just right" jeans.
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Not a Nike, Nor an Adidas—This is the Trending Trainer Fashion People Are Focused On Right NowA wardrobe-altering shoe.
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Even People Who Hate Trainers Will Lose It Over the Pretty Trend Jennifer Lawrence Just WoreBrace yourself.
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Never Mind Sambas—Celebs and Influencers Can't Get Enough of These Motorsport-Inspired Trainers Instead RNGet a speed on!
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Serious Fashion People Are Overlooking Basic Sneakers for These Emerging TrainersAn IYKYK kind of shoe.
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The Adidas and Liberty London Collab Just Dropped, and the Samba Trainers Will Sell OutCall me obsessed.
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Anyone With Good Taste in Shoes Will Run to Order These New Adidas It TrainersDakota Johnson already did.
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Suddenly, People Are Wearing This Trainer Colour to Make Jeans and Leggings Way TrendierClue: it's not white.
