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These Designer-Looking H&M Jeans Have Just Been Restocked—Three Editors Put Them to the Test
We're very impressed.
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I Asked My Fellow Editors and We All Agree: This One Simple H&M Item Always Makes Our Spring Outfits Look Classy
A wardrobe hack, if you will.
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I Spent Hours Trying On Loafers—These 3 High-Street Styles Are the Best I Found
Sophisticated and affordable.
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9 Trending H&M Items That Are Bound to Sell Out Quickly
They're really worth looking at.
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The Classic High-Street Items That Deserve a Place in Your Forever Wardrobe
They all look so luxe.
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I Tried On So Many Pairs of Jeans From H&M, COS and Arket—Only 6 Styles Stood Out
From someone who lives in jeans.
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2025 Has Only Just Begun, But H&M Is Already a Season Ahead With These 6 Key Trends
From the runway to the high street.
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25 Reasons Why H&M Is My Favourite Place to Shop for Expensive-Looking Knitwear
Cue cosy season!
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A French Woman Walks Into H&M—9 Elegant Items She'd Buy, and 9 She'd Skip
An affordable edit.
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Chic, Timeless and Pure Luxury—These 14 Cashmere Coats Are the Ultimate Fashion Investment
And you'll be so cosy.
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The Secret Is Out: This Is How Fashion Editors Find the Most Expensive-Looking Buys at H&M
Insider tips.
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H&M's Expensive-Looking Cardigan Is Destined to Sell Out Again—4 Ways I'm Styling It This Winter
Outfit inspo ahead.
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The Stats Don't Lie—These Are the Bestselling Fashion Buys of 2024
And they're coming with me into 2025.
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My Job Is Finding Expensive-Looking High Street Buys—21 H&M, Zara and Mango Winter Pieces You Need to See
These are so good.
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21 Rich-Looking H&M, & Other Stories and Arket Buys That Will Work Hard in Your Capsule Wardrobe
I'm sold.
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I Have a Strong Hunch These 15 New H&M Buys Will Sell Out by 2025
It's time to focus.
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I Would Never Have Bought an H&M Bag Before This Year—This £38 Tote Went Straight in My Basket
Destined to sell out.
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I Can't Get Over How Expensive These New H&M Knits, Coats and Shoes Look
I gasped!
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30 H&M, Arket and & Other Stories Winter Buys That Are Actually Worth Your Money
The best bits.
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5 Graceful and Expensive-Looking Colour Trends H&M is Backing This Winter
The season's hottest hues.
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H&M's Knit Dresses Could Easily Be Designer—24 I've Added to My Winter Wish List
They're cosy and smart.
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I Love Expensive Candles, But These Under-£25 Ones Are Just as Good
They're all £23 and under.
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Here's Everything We Know About H&M's Black Friday 2025 Sale—And The Elegant Pieces I'm Bookmarking For It's Arrival
Smart purchases ahead.
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I'm a Stylist—Here's Everything I Would Actually Buy in the High-Street Sales
Sensible purchases only.
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I Just Tested H&M's Cult Wide-Leg Trousers for 2024—Here's My Verdict
I've tested them and they're very good.
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What to Wear to a Party: 4 Easy Looks Guaranteed to Get Compliments
See you on the dance floor.
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I Gasped When I Saw H&M Studio's Collection—These 14 Pieces Will Sell Out by Tomorrow
Directional staples ahead.
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This Elegant H&M Coat Has Been Sold Out Since Last Year—Now It’s Back
Second chances shouldn't be taken for granted.
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7 Winter Outfits From H&M That Will Make You Look Like You Hired a Stylist
Affordable but so chic.
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H&M's Designer-Passing Tote Bag Now Comes In Winter's Trending Shade
Editor tried and tested.
