I Looked Through Thousands of H&M Dresses—These Are the Best Styles for 2025

I did a deep-dive into H&M's best-selling summer dresses—these are the only styles worth knowing about.

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(Image credit: Who What Wear UK)
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There are a few high-street stores I rely on all year round, but this season, I find myself constantly going back to H&M's expensive-looking designs. My wish list is pretty varied, from its staple tailored trousers to affordable accessories, but it's the dress category that has really caught my eye—in fact, I'm still wearing a ruched draped H&M dress I picked up last summer. And with so many summer additions dropping in, now seems like as good a time as any to delve into the array of styling dresses H&M has to offer.

To be honest, we would do anything for a great dress, so searching through thousands (yes, thousands) to find the best ones is very on-brand for us. And as cost per wear is important, we've made sure these expensive-looking styles that'll go the distance. Not only does H&M have standout styles for this season and beyond, but with sizes ranging from XS to 4XL, the sizing is so inclusive compared to a lot of high-street stores.

One benefit of extensive searching is there's plenty of variation among the best dresses, so every event and style is covered. Denim shirt dresses can be styled all year round, whilst little black dresses are the backbone of our wardrobes. A floaty silhouette suits milder, trans-seasonal days and adds extra comfort for those times when you need a roomier fit. Whatever style your wardrobe is missing, there's something for you in our edit of the best H&M dresses. Read on to find your new favourite.

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Maxine Eggenberger
Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.

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