9 H&M Summer-Collection Buys That Look Like Designer Resortwear

Collage of H&M sandals, basket bag, woman in white dress, woman in beige dress, woman in white top and skirt

(Image credit: Who What Wear UK)

last updated 5 June 2025

Crochet! Fringe! Beadwork! H&M's 2025 summer collection has arrived, and it has all the makings of designer resortwear. If you have any sun-clad plans this summer, be it a beachside holiday or simply dressing up for an al fresco dinner in the city, you'll want to take a peek at H&M's new-in section. Once again, the high-street hero has brought an expensive feel to its affordable summer buys, with a high-summer spin that we're more than ready for.

Woman wear brown dress and carries brown fringed bag

With rising temperatures upon us, there's no time like the present to start thinking about our summer wardrobes. The collection has a holiday feel with bold fringing, elevated swimwear and chic co-ords, and I'll be using it as the blueprint of my packing list for my summer breaks, with various pieces featuring in my city looks too.

The colour palette is incredibly expensive-looking, with a selection of deep brown and red shades complemented by a smattering of crisp whites and creams. Texture plays a key part in elevating this collection to designer heights, with fringe detailing accenting dresses, co-ords and skirts, whilst intricate woven finishes bolster the designer feel of various pieces.

Keep scrolling to explore the nine H&M summer-collection buys that will sell out first, and explore more of the designer-looking collection.

Shop the 9 H&M Summer-Collection Buys That Will Sell Out First:

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Drawstring-Detail Poplin Dress

Last year, H&M released a drawstring poplin top which sold out incredibly quickly. With dresses on the rise, the elegant style has been redesigned into a pretty dress option. Watch this style fly.

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Flip-Flops

H&M's textured flip-flops have been selling out so fast, and now they come in a sleek burgundy shade.

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Padded Triangle Bikini Top

The triangle bikini has proven itself to be a beachside classic, and H&M brings a contemporary twist with gold metal accents and a cool khaki shade.

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Linen-Blend Trousers

These light, airy and breathable linen-blend trousers are accented with a mother of pearl-look button. It's the details that really elevate this collection.

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Crochet-Look Tunic Dress

This intricate tunic dress is the perfect throw-on piece when heading to the beach or to al fresco lunches.

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Tiered Tie-Strap Dress

A brilliant a-line style that simply calls for a pair of sandals and a basket bag to make an impact.

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Ramie Popover Shirt

Throw over swimwear, or pair with linen trousers for an everyday look.

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Straw Shoulder Bag

Is there anything more classic than a basket bag?

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Embroidered Strappy Dress

The intricate shell details set this dress apart along with the languid shape. As it has high slits at the sides, I'd wear this as a top layered over shorts, skirts and trousers.

Shop More H&M Summer-Collection Buys I Really Rate:

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Ruched Cotton Dress

Who knew a white mini dress could have such a bold design?

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Padded-Cup One-Shoulder Swimsuit

An elegant swimsuit always has a place in my holiday wardrobe.

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Maxi Halterneck Dress

The backless design is gorgeous.

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Pleated Top

Note the sweet shell charms on the ends of the ties.

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High-Slit Maxi Skirt

The drape and colour of this co-ord is just so good.

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Bead-Embellished Knitted Dress

The beach embellishment is exquisite. Wear sheer or add a slip underneath for a more opaque look.

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Cotton Drawstring Shorts

Shorts season is upon us, and you'll appreciate having this lightweight pair in your wardrobe on the warmest days.

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Crochet-Look Dress

Simple shirts are a great beach cover-up, but if you want something that feels a little more elevated, consider this crochet-look dress.

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Crochet-Look Strappy Top

It's hard to believe that this intricately woven top comes from the high street.

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Crochet-Look Skirt

Layer over swimwear as you move from beachside cabana to lunch.

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Fringe-Trimmed Strappy Dress

You can easily dress this up with mules and bold jewellery.

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Braided Heeled Sandals

All the pieces in this collection can be elevated simply with the addition of these sleek braided heels.

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Voluminous Maxi Dress

The ultimate throw-on-and-go dress.

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Fringe-Trimmed Top

A nice top that you can rely on well beyond holidays.

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Fringe-Trimmed Midi Skirt

If your black satin skirt works overtime, give it a day off by swapping in this striking fringed style.

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Dense-Knit Vest Top

Vest tops are a staple all year round.

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Fringed Crochet-Look Skirt

Bring a summery edge with bold fringing.

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Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.