Florrie Alexander
This may or may not be team Who What Wear's favourite time of year. Summer is starting to settle into a rhythm, the countdown to holidays is on, and a few of our favourite brands are launching their summer sales. As ever, it's important to approach a sales moment calmly and sensibly—with a little advice from your friendly WWW editors—it can be the perfect time to spend less investing in the classics and pieces you will love for seasons to come.
One brand in particular has my full attention with their summer sale, and that's Reformation. Personally, I've always been a fan of how the brand manages to balance its conscious mission with an ability to create cult products we all want in our wardrobes. And I'm not just talking about you and me, I'm sure you're aware some of the most famous celebrities in the world (who have the pick of any brand) are also big Reformation fans. From their responsible denim to recycled cashmere, and of course the famous, figure-hugging dresses—the collections are full of covetable, great quality and timeless pieces you're unlikely to regret.
The only thing is, I wouldn't exactly call Ref "affordable", and while it's not in the realms of uber-luxury brands like The Row, the prices can sometimes creep up into expensive territory. This, of course, can be a totally understandable side effect of more thoughtful manufacturing processes, but the Reformation sale is my hack for being able to invest in their pieces with more reasonable price tags.
Florrie wears the Reformation Balia Linen Dress.
This summer's Reformation sale is particularly good, with some of the brand's most popular items included at 25% off. To save you time, I scrolled through the entire edit and picked out 23 items that I genuinely believe would be worth investing in (and that I'm pretty certain will sell out first). So, if you're a fan like me, keep scrolling to see the best pieces in the Reformation summer sale right now.
SHOP THE BEST OF THE REFORMATION SALE
Deep brown shades always feel particularly elevated.
I'm a big fan of Reformation's linen, and this tailored pair looks so polished.
Picture these with a crisp white summer dress.
Just so pretty.
I've had my eye on this dress for months.
A pretty top you'll reach for year after year.
Every wardrobe deserves a great black dress.
I can't believe this hasn't sold out yet.
The white linen skirt just got so much chicer.
A cosy knit is a year round essential.
I recently tried on the Balia linen dress and can confirm the fit is incredible.
This went straight in my basket.
For those embracing the boho revival this summer.
The neckline is so elegant.
I'm a big fan of Reformation's jeans. If you're short, take to your local dry cleaners to change the hem as they do come up long.
A pretty everyday dress. Just add a bag and sandals.
This could easily pass for a designer buy.
Celebrate summer's arrival with a vibrant yellow dress.
I know I'll wear this on repeat all the way through autumn.
The easiest way to elevate a simple look is to swap in silk trousers.
This pretty co-ord can be worn as one, or separated for various elegant looks.
Polka dots are back in a big way.
The scoop neckline and brown shade are so timeless.
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Sorry Birkenstock Bostons, This Is the Chic Sandal Stylish People Are Wearing Instead Right NowLife’s better in sandals.
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Zara's Sister Brand Has Just Gone on Sale—These 21 Buys Could Pass for DesignerTimeless designs for less.
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17 On-Sale Linen Buys That Will Make Your Heatwave Wardrobe More ElegantChic and airy.
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I Almost Fainted—DeMellier's Bags Are Rarely Discounted, But I've Just Noticed a Great Sale Is onIncluding so many best-sellers.
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From L.A. to London, I Just Know This Chic Flat Shoe Will Be in Every It Girl’s WardrobeThey have the Midas touch.
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I've Tried On Over 50 Pairs of Linen Trousers—These Are By Far the BestA staple every summer.
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I'm a Dress-Obsessed Fashion Editor—27 of the Chicest Picks I'm Eyeing From Zara, Reformation and DôenThere's a dress for everyone.
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Pretty Dresses! Airy Linens! Easy Co-ords! 21 Summer Buys I Can't Stop Thinking AboutCourtesy of Reformation, Rixo and Aligne.
