For a while now, we've been witness to Spanish heritage brand Loewe's growing influence in the fashion world. When Brit Jonathan Anderson was appointment as creative director in 2013, the whole line became more and more covetable—especially the bags. (Oh, the bags!) He's been credited for the revival of this luxury brand, which was originally founded in 1846 and has been favoured by the likes of Sophia Loren and Marlene Dietrich over the years. Iconic, right? But it's Anderson's modern twists on classics that we've come to love. After all, his raffia logo totes are basically responsible for the basket-bag phenomenon that has been all over Instagram the past few seasons.
However, it's not just the basket bag that has won the hearts of fashion insiders. The understated elegance of Loewe's buttery leather styles has made them a runaway hit as well. These are understated, low-key bags—bags that say "I'm in the know." There are no shouty logos, the likes of which you might find at Gucci or Fendi, but they will be considered chic forever. The only hard bit about the decision to invest in a Loewe bag is choosing one. Keep scrolling for our guide to the timeless styles the fashion crowd are loving right now…
Shop the Low-Key Bag Styles That Say "I'm in the Know":
1. The Puzzle
Style Notes: The Puzzle bag is basically Loewe's version of a Chanel 2.55—a timeless classic. You can see as you keep scrolling that it's been a firm favourite for the street style set since its inception in 2015. The iconic soft angular shape is updated every season in an array of different colourways, and for this season Anderson has even released the new Puzzle Fold tote—a larger, practical shoulder bag that's just as covetable.
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There's something about this gorgeous green hue.
This will forever be iconic.
This neutral colour is so chic.
Love.
You can also shop the Puzzle in the tote style, too. This colour combination is new and so gorgeous.
2. The Goya
Style Notes: Loewe's Goya bag which arrived in the Fall 2021 collection is so classic it feels like it's been around a lot longer. The original in silk calfskin leather is quiet luxury encapsulated. Elegant and understated, it's a classic flap satchel bag with nothing to identify it other than the small polished anagram logo. For a more trend-forward take that screams "I'm in the know", you may want to opt for the more recently reimagined puffer Goya, still just as simple but with a playful squishy exterior that fashion people have unsurprisingly gone wild for.
Shop the Style:
This black feels very polished.
Wear this with relaxed tailoring.
Beige handbags are just as versatile as black.
3. The Hammock
Style Notes: The Hammock style has proved ever popular due to the fact that you can wear it multiple ways: on the shoulder, handheld and crossbody. So that's basically three bags in one, right? Its changing shape makes it really versatile, especially if you want to invest in one bag to rule them all.
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Just dreamy.
This is a new hammock shape and I'm pretty obsessed.
The sand colourway is gorgeous for spring/summer.
We love the woven panels on this version.
4. The Flamenco
Style Notes: The soft, squeezable Flamenco is the ultimate modern clutch bag option. It comes in cute mini versions which make the ultimate evening style, and even a newer larger tote version with a shoulder strap if you prefer to go hands free.
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This tote version is roomy enough for all your essentials.
The Flamenco also comes in a purse bag version that's perfect for evenings.
This classic clutch size comes in many different colours, but the chocolate brown feels so 2025.
This bucket version is an unexpected treasure.
5. The Gate
Style Notes: This is another instantly recognisable Loewe design. The endless number of colour and size options available is incredibly dangerous to our bank balances, as we just keep adding new styles to our wish lists with every release. Our current favourite? It has to be the new canvas-strap version.
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We're into the logo-emblazoned strap on this one.
This mini grey version is to die for.
The all-time classic.
The perfect size for the bare essentials.
6. The Pebble
Style Notes: First seen on the spring/summer 2024 runway, Loewe's Pebble bucket bag is the ultimate everyday style to throw in your essentials and go. The bag currently comes in mini, medium and large in a wide range of colours and materials, perfect for any season.
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The classic black will never date.
Burgundy is the 'It' colour of 2025.
This white shade is sure to freshen up your outfits.
Perfect for work or the weekends.
7. The Paseo
Style Notes: The gorgeous Paseo bag first appeared on the SS23 catwalk, so it's one of the newest members of Loewe's bag family. That doesn't make it any less classic, however, and we can guarantee you'll be seeing this silhouette on the most stylish shoulders for many, many years to come. Like Loewe's other bags, she's simple, understated and lets her soft curves and rounded shape do the talking. There's currently versions with a classic leather top handle, a chic chain handle and even a buttery leather satchel—but, Jonathan, how are we possibly supposed to choose?!
Shop the Style:
This chic design comes in raffia as well.
You can fit so much in the large version.
8. The Squeeze
Style Notes: Released as part of the brand's AW23 collection, the Squeeze bag is the perfect mix of modern and bohemian style. It's crafted from super soft nappa lambskin and features a sophisticated ruched opening that makes for a perfect everyday bag to take on the go. Available in both a smaller and larger size, you'll be able to fit endless amounts into this bag.
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The perfect bag to take from the office to an evening out.
The Squeeze bag also comes with silver embellishments.
This shade of green is surprisingly versatile.
You can fit so much in the medium Squeeze bag.
9. The Amazona
Style Notes: The Amazona bag originally debuted in 1975 as a work bag. This undeniably timeless style was then recreated for the brand in 2021 by Anderson and is a chic choice for both in and out of the office. For 2025, you can grab the Amazona in a number of different colours as well as in Loewe's recognisable anagram print.
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This will never date.
Khaki is just as versatile as black or white.
A great alternative to black.
Imagine this with a monochrome outfit.
10. The Bracelet
Style Notes: If you've had a scroll on Instagram lately, chance are you've seen this style pop up constantly. Originally debuting in 2021 and named after it's ability to fold around your wrist for easy wearing, the 'Bracelet' pouch is one of the most versatile styles you can own. Clip it around the wrist using the clasp on either end of the bag, or add the leather strap and use as a shoulder bag to get the most out of the space when needed.
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Imagine this with an all tan outfit.
Effortlessly luxe.
You'll reach for this year round.
11. The Basket
Style Notes: What Loewe bag round-up would be complete without the brand's most accessible style? The basket raffia tote has become something of a status symbol of late and now comes in a number of different iterations that all look just as good in the city as they do at the beach. And with stock of it in constant short supply, we suggest snapping up your dream style when you see it.
Shop the Style:
We adore the OG classic option for day-to-day use.
We're also eyeing this logo iteration.
This is the more structured, modern update which is less of a beach bag and more of an everyday style.
This elegant style makes for the perfect holiday tote.
This story was published at an earlier time and has since been updated.
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