
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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No Joke, This Is the One Product That Completely Saved My Dry, Curly Hair
It's so easy to incorporate into your routine.
By Shawna Hudson
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Hear Me Out—Gym Scents Are Coming for Your Swanky Workout Gear
Here's why you should join the club.
By Jamie Schneider
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"What Do You Mean I Can't Bring My Blow-Dryer?!" 6 Hacks for Traveling With Hair Tools
You'll want to save this for later.
By Katie Berohn
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I Was Blonde for 30 Years—These Are the Only Purple Shampoos and Conditioners I Recommend
I have some experience.
By Erin Jahns
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Model Pritika Swarup Has an Angel's Complexion, so I Asked for All Her Skin and Makeup Secrets
Her must-haves for "runway-level radiance."
By Jamie Schneider
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This SPF Smells So Good It Had a 1700-Person Waiting List—Now There's a White Lotus–Coded Perfume to Match
Crisp, indulgent, and yacht-inspired.
By Jamie Schneider
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I've Tested $2850 Worth of LED Masks—Shark's New Model Is the One I'm Recommending to Friends
My full review after wearing it for 67 days.
By Jamie Schneider
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I Want to Glow Like Gigi Hadid This Summer—Here's Patrick Ta's Product Prescription
I trust him.
By Jamie Schneider
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Dark Circles? The Best Eye Creams All Have This Circulation-Boosting Ingredient
Meet my holy grail.
By Bianca Lambert
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My Amazon Cart Is Basically a French Pharmacy Haul—10 Products to Buy on Sale Before Everyone Else
They're not to be missed.
By Jamie Schneider
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Blurred Makeup Is Trending, and Gracie Abrams Is the Blueprint—the Pre-Show Glam She Swears By
It's all about soft-focus skin.
By Jamie Schneider
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Glossier's "Fleshy" New Fragrance Is Dewy Skin, Bottled
I've never smelled a perfume quite like this.
By Jamie Schneider
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We Swam, Sunbathed, and Sweated Through 16 "Waterproof" Eyeliners—These Came Out on Top
They never smudged, faded, or transferred.
By Kaitlyn McLintock
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Somebody Call 2014—This "Tumblr" Hair Trend Is Officially Back for Spring
Get ready to blast My Chemical Romance.
By Jamie Schneider
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I've Been Applying Mascara Wrong for 15 Years—An Iconic MUA Just Gave Me a Life-Changing Tip
My lash game will never be the same.
By Jamie Schneider