
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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I Gave Myself a Bella Hadid– and Hailey Bieber–Inspired Ice Bath Facial Every Day for 2 Weeks—the Results Say Everything
I'm texting these photos to my aesthetician.
By Jamie Schneider
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3 Chic Parisian Women Just Told Me Their Top French-Girl Makeup Tips
You're welcome.
By Jamie Schneider
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Exclusive: Sabrina Carpenter Wore This Soon-to-Be-Viral Prada Lip Balm in Her "Manchild" Music Video
Remember the sneaky reference?
By Jamie Schneider
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Not to Brag, But I've Mastered the Art of the 5-Minute Face—the Best Secrets I Learned From MUAs
Summer makeup 101.
By Jamie Schneider
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I Stopped Someone Mid-Workout to Ask What Perfume They Were Wearing—It's $23, and I Can't Stop Spraying It
You'll legitimately never guess what it is.
By Jamie Schneider
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Trust Me—These 10 "Boring" Nail Colors Transcend Trends and Always Look Chic
Universal crowd-pleasers.
By Jamie Schneider
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Say Hello to "Toasty Glam," the Hottest (Had to) Makeup Trend of Summer 2025
It's flooding my FYP.
By Jamie Schneider
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My 56-Year-Old Mom and I Compared Our Favorite Foundations—These 15 Tick Every Box
Makeup artists agree.
By Jamie Schneider
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Scoping Out Nail Trends Is My Extreme Sport, and I'm Predicting a "Sunny French" Summer
Classic yet striking.
By Jamie Schneider
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Leighton Meester Just Wore the Trending Hairstyle Every Chic 2025 Bride Has Been Eyeing
It's giving Blair Waldorf meets Jane Birkin
By Jamie Schneider
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According to Celebrity Manicurists (and Hailey Bieber), "Soft Serve" Nails Are Taking Over Summer 2025
So yummy.
By Jamie Schneider
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Wallet-Friendly, But Make It Look Luxe—15 Under-$25 Beauty Staples That Look and Feel Elevated
I come bearing deals.
By Jamie Schneider
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3 Celebrity Stylists Say These Hair Colors Will Be Major Trends for Summer 2025
Get ready for a change.
By Katie Berohn
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8 Makeup Trends Poised to Dominate Summer 2025, From Saint-Tropez Skin to (Gasp!) Barely There Lip Liner
Taking notes.
By Jamie Schneider
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Sabrina Carpenter Just Fed Us the Song of the Summer (and a Mysterious Prada Lip Product)
Exclusive details lie ahead.
By Jamie Schneider