
Jamie Schneider
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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"You're Not Wearing Foundation?!" Is My Favorite Compliment—These Skincare Hybrids Are Responsible
My all-time favorites for no-makeup days.
By Jamie Schneider
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
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If Vanilla Perfumes Defined 2024, Marshmallow Perfumes Will Define 2025—Here's Your Buying Manual
Elevated, grown-up gourmands ahead.
By Jamie Schneider
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5000 People Have Waited for This Cool-Girl Fragrance Brand's Latest Drop—It's Officially Here
Let the "you smell incredible" compliments ensue.
By Jamie Schneider
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Somebody Call 2014—This "Tumblr" Hair Trend Is Officially Back for Spring
Get ready to blast My Chemical Romance.
By Jamie Schneider
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Out of 67 "Best-Ever" Perfumes, Our Editors Tested and Chose the Top 16
No easy feat.
By Katie Berohn
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This Is the It-Girl Nail Trend Every Miu Miu Fan Will Wear
It's far from demure.
By Jamie Schneider
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Sorry, But Concealer Isn't the Best Product for Disguising Angry Pimples—Use This MUA Tip Instead
It's a game changer.
By Sarah Yang
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This SPF Is a Must-Get in Paris and London—Beauty Editors Are Going Feral for Its U.S. Launch
Run, don't walk.
By Jamie Schneider
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In Defense of Angsty Beauty
From "unapproachable" makeup to "anti-pretty" perfume.
By Jamie Schneider
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These Are the Best (and We Mean Best) Contour Products for Every Skin Tone
The experts have spoken.
By Jamie Schneider
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I Traveled 3635 Miles to Learn How to Get Rid of My Dark Spots—5 Game-Changing Tips
How far would you go for clear, smooth skin?
By Jamie Schneider
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Elegant, Subtle and Painfully Chic—Liquorice French Nails Will Be *It* for Spring
This "anti-trend" is one to watch.
By Jamie Schneider
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Long, Fairytale Hair Is My Goal—9 Scalp Oils I Swear Are Magic Potions for Healthy Growth
The best formulas out there—period.
By Jamie Schneider
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Selena Gomez Is Dripping in Jewels at the Oscars—Her "Peach Champagne" Mani Looks Just as Expensive
*Swoon*
By Jamie Schneider