Zara Isn't "Officially" Doing Cyber Monday, But I’ve Found a Secret Stash of Big Discounts (I'm Talking 54% Off)

Zara's Black Friday sale has come to an end, and the brand isn't participating in Cyber Monday, but being the Zara shopping pro I am, I know where the brand hides a secret stash of discounts. Get this, the deals are even better than Black Friday—I'm talking discounts of up to 54% off (for context, the Zara Black Friday sale was 40%).

Keep scrolling to shop my edit of Zara's secret discounts but, if you want to recap on what happened this Black Friday and Cyber Monday weekend so you can be fully prepared for 2025, you can read the below.

A few years ago, Zara, quite unexpectedly, entered into the realm of the big Black Friday sale for the first time after staunchly avoiding it. Unlike many retailers that continue to do Black Friday for a fortnight, Zara's sale was quite abruptly called Friday 23, and it offered 20% off selected items. It set a precedent that we had, up until that point, thought was impossible. This is a retailer that reluctantly goes into sale even at the most traditional times of the year, so it was weird and exciting that it took part in the Black Friday and Cyber Monday parade.

Since then, Black Friday and Cyber Monday have become a far greater presence in the world of discounting and peak retail moments. And yes, although the occasion normally marks the moment your inbox is flooded with offers of half-price paddle boards, clothes steamers or air fryers, it is quite a good time to consider investment purchases of the wardrobe variety.

Four years ago, deputy editor Maxine Eggenberger managed to snap up a winter coat in the sale. It's black, classic, and has become a staple part of her wardrobe during the cooler moments. I myself have found a few gems in the Zara Black Friday sale over the years, including a knit skirt that I style up or down for day or night looks, as well as a selection of accessories including a pair of mules that I'll be pulling out once again for party season. This is why I've been eagerly anticipating Zara's upcoming Black Friday sale!

Having covered Zara's Black Friday sale since it started, you could say I'm something of an expert on the subject. So, I've poured my knowledge into this, your ultimate guide on how to shop Zara's Black Friday sale.

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When is Black Friday 2025? 

For 2025, Black Friday fell on Friday 28 November 2025. Black Friday always lands within the final weekend of November, regardless of the year.

When Will Zara's Black Friday Sale 2025 Start?

In 2025, I predicted the brand will start the Black Friday sale digitally on the evening of Thursday 27 November 2025 before rolling out in store on Friday 28 November 2025. For context, in 2024 started at 9pm on Thursday via the brand's app, 10pm on the website and in store on Friday. If you don't already have the app on your device, it's free to download, and I recommend you can create a wish list ahead of time so you can head straight to the check out when the sale launches. Traditionally, the brand does not extend its in-store opening hours for Black Friday.

What Will Zara's Black Friday 2025 Discount Be? 

Going by what happened in 2024 and 2023, I suspect Zara will again offer 40% off selected styles for Black Friday 2025.

How to Shop the Zara Black Friday Sale 2025

If you're keen to make the most of Zara's Black Friday sale, there are a few tips and tricks we've learnt along the way that can make shopping that much easier. First, look for what you want ahead of time and either create a wish list on site or manually save the codes down—this will make it quicker to check out and get the pieces you want on sale.

The sales pieces also tend to move quickly, so if you want the most chance of securing your Black Friday wish list, we always recommend setting an alarm for the start of the sale.

How Long Does Zara's Black Friday Sale 2025 Last for?

Unlike other retailers, Zara's Black Friday shopping event is very short-lived, as was proven in 2023 and 2024. Typically there's no sale continuation for Cyber Monday—everything came to an end at midnight on the Friday. I predict the same scenario will play out in 2025, meaning the window of opportunity to snag a Zara Black Friday deal is likely to be small (the sale lasted a mere 27 hours in 2024), but the brand is yet to confirm this.

What Should I Buy in Zara's Black Friday Sale 2025? 

We consider sale purchases to be just as much of an investment as full-price purchases, and we never recommend shopping frivolously and without thought just because something is cheaper than it was previously. Firstly, our editors always look for items they considered buying when they were full-price, this taking the allure of the deal out of the mix.

Sales such as Black Friday present a great opportunity, however, to buy more expensive pieces at a discount. Zara has become increasingly premium over the years, and despite there still being a more affordable offering in stores and online, it is the most considered and elevated pieces that the team at Who What Wear are usually most interested in. We're talking about the real-leather jackets, the more expensive handbags, the best wool coats, leather trousers and accessories, and perfect-fit tailoring.

When it comes to sensible sale shopping, it's all about pinpointing classic, long-lasting items over trend-driven throwaway pieces. A neutral coat, great pair of jeans or oversized shirt, for example, could always be considered a wise purchase if the fabrics are good and the cut suits you.

Think about what you already own in your wardrobe; will this Black Friday purchase work with what you already wear? Will it fill a gap you had already identified? Is it the sort of thing you can see yourself wearing again and again? These are all avenues to consider before you add to basket.

Will Zara's Perfumes Be Included in the Black Friday 2025 Sale?

I predict they will be. A selection of Zara's iconic perfumes were included in the brand's Black Friday 2024 sale. Like the rest of our team, junior beauty editor Grace Lindsay has long been a fan of Zara's designer-passing perfumes, so the fragrance discounts are eagerly anticipated.

Does Zara Have a Cyber Monday Sale?

Historically, Zara has taken part in Cyber Monday sales, with the Black Friday discounts only being available for 27 hours across the Friday and Thursday evening before. This year, I predicted Zara wouldn't have a Cyber Monday sale, and I was right! Another thing I was able to predict was that the brand would still have a secret stash of sale offers—you just need to know where to look to find them.

Without sounding braggy, I'm right again—there are plenty of secret Zara sale deals and discounts that mean you can score some timeless Zara buys with up to 54% off. That's way more than you get from many other brands officially partaking in Cyber Monday this year.

Shop Zara's "Secret" Cyber Monday Sale:

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When is Black Friday 2025? 

For 2025, Black Friday fell on Friday 28 November 2025. Black Friday always lands within the final weekend of November, regardless of the year.

When Will Zara's Black Friday Sale 2025 Start?

In 2025, I predicted the brand will start the Black Friday sale digitally on the evening of Thursday 27 November 2025 before rolling out in store on Friday 28 November 2025. For context, in 2024 started at 9pm on Thursday via the brand's app, 10pm on the website and in store on Friday. If you don't already have the app on your device, it's free to download, and I recommend you can create a wish list ahead of time so you can head straight to the check out when the sale launches. Traditionally, the brand does not extend its in-store opening hours for Black Friday.

What Will Zara's Black Friday 2025 Discount Be? 

Going by what happened in 2024 and 2023, I suspect Zara will again offer 40% off selected styles for Black Friday 2025.

How to Shop the Zara Black Friday Sale 2025

If you're keen to make the most of Zara's Black Friday sale, there are a few tips and tricks we've learnt along the way that can make shopping that much easier. First, look for what you want ahead of time and either create a wish list on site or manually save the codes down—this will make it quicker to check out and get the pieces you want on sale.

The sales pieces also tend to move quickly, so if you want the most chance of securing your Black Friday wish list, we always recommend setting an alarm for the start of the sale.

How Long Does Zara's Black Friday Sale 2025 Last for?

Unlike other retailers, Zara's Black Friday shopping event is very short-lived, as was proven in 2023 and 2024. Typically there's no sale continuation for Cyber Monday—everything came to an end at midnight on the Friday. I predict the same scenario will play out in 2025, meaning the window of opportunity to snag a Zara Black Friday deal is likely to be small (the sale lasted a mere 27 hours in 2024), but the brand is yet to confirm this.

What Should I Buy in Zara's Black Friday Sale 2025? 

We consider sale purchases to be just as much of an investment as full-price purchases, and we never recommend shopping frivolously and without thought just because something is cheaper than it was previously. Firstly, our editors always look for items they considered buying when they were full-price, this taking the allure of the deal out of the mix.

Sales such as Black Friday present a great opportunity, however, to buy more expensive pieces at a discount. Zara has become increasingly premium over the years, and despite there still being a more affordable offering in stores and online, it is the most considered and elevated pieces that the team at Who What Wear are usually most interested in. We're talking about the real-leather jackets, the more expensive handbags, the best wool coats, leather trousers and accessories, and perfect-fit tailoring.

When it comes to sensible sale shopping, it's all about pinpointing classic, long-lasting items over trend-driven throwaway pieces. A neutral coat, great pair of jeans or oversized shirt, for example, could always be considered a wise purchase if the fabrics are good and the cut suits you.

Think about what you already own in your wardrobe; will this Black Friday purchase work with what you already wear? Will it fill a gap you had already identified? Is it the sort of thing you can see yourself wearing again and again? These are all avenues to consider before you add to basket.

Will Zara's Perfumes Be Included in the Black Friday 2025 Sale?

I predict they will be. A selection of Zara's iconic perfumes were included in the brand's Black Friday 2024 sale. Like the rest of our team, junior beauty editor Grace Lindsay has long been a fan of Zara's designer-passing perfumes, so the fragrance discounts are eagerly anticipated.