Uggs have made a major comeback. Yes, you heard that right. There's no denying that they have been bubbling up for a while now, and after spotting some of our favourite fashion influencers donning the cosy footwear, the whole Who What Wear team can't stop talking about the brand's resurgence.
Ugg was founded by a young Aussie surfer in 1978 and made a name for itself by using only the softest sheepskin to create fluffy slippers and boots, which rose to fame in the 2000s thanks to It girls like Pairs Hilton, Nicole Richie and Lindsay Lohan taking a shine to them.
After booming onto our Instagram feeds, the brand is back and is rebranding its styles as essential winter footwear. So what is it that we and the rest of the fashion world, are loving about the Ugg boot? Firstly, the colour palette is perfect. This season, you can choose from classics like tan, chocolate brown and black, as well as fun bright colours (hello Barbiecore pink), whites and luxe greys. There are also plenty of new styles, including lace-up suede boots, chunky iterations, platforms and more.
Plus, we love how Ugg uses a natural material which is heat regulating and moisture wicking, meaning it keeps feet warm in cold weather but keeps them dry in warm weather. No more worrying about your Ugg boots getting caught in the rain! Clever, eh?
It's not just colours and styles that are new this year, either. The brand is also starting on a more sustainable journey, too. 2022 saw the first-ever Ugg boots using regenerative materials were born. The brand has used farms that want to preserve the land for future generations and thus adopts a more natural holistic approach to farming without pesticides and other chemicals. The classic boots also have Ugg SugarSole foam which is made from renewable sugarcane. Good effort all around, we say.
So, now you know all the reasons Ugg boots are at the top of our winter wish list, but maybe you need some fresh inspo on how to wear them before you invest? Don't worry, I've got you covered. Scroll down to see 5 Ugg boot outfits that have caught my attention.
HOW TO WEAR UGG BOOTS IN 2024:
1. Long Coat + Sweater + Jeans
Style Notes: Denim and Ugg boots are always a good idea, and vintage blue denim looks great with the classic shades like tan and chocolate. I'm loving Olivia's comfy but cool vibes here with the long coat.
Shop the Look:
Can't believe this is still in stock in all sizes (at the moment).
That's it, I've found the perfect grey knit.
90s-style jeans will always be a firm favourite.
I would also wear this chocolate brown pair with a tonal brown outfit.
2. Blazer + T-shirt + Jeans
Style Notes: Who said Ugg boots were for loungewear looks only? Make like Emma and pair a lighter style with baggy jeans, a relaxed-fit blazer and elevated accessories for an effortless weekday look.
Shop the Look:
& Other Stories is always a go-to go to for great tailoring.
A white t-shirt is a wardrobe essential, year round, and Arket's are some of the best.
The dream bag.
Grey Uggs are a great alternative to the ubiquitous black or tan.
3. Striped Jumper + Baggy Jeans
Style Notes: Ugg boots look undeniably great with baggy blue jeans, and this is why so many fashion insiders choose to style them this way. Add an oversized sweater and you get the ultimate easy weekend look to wear on repeat.
Shop the Look:
This cosy knit comes in so many colourways.
These are much-loved by editors.
A classic.
These sell out so quickly.
4. Cosy Jacket + Black Trousers
Style Notes: It's not just jeans that Ugg boots look good with. They look equally as chic paired with wide-leg, tailored trousers as above. Add a fuzzy faux shearling and cosy accessories to achieve a winning winter outfit.
Shop the Look:
Yes, it's as cosy as it looks.
Arket's trousers are top tier.
A Scandi girl's favourite accessory.
Just avoid wearing this lighter shade when it's rainy.
5. Cosy CoOord + Coat
Style Notes: Wearing a colour head-to-toe is a surefire way to elevate cosy, simple pieces. Dina's opted for a knitted co-ord in a cream shade, which feels so premium when kept to a tonal colour palette.
Shop the Look:
You can't get cosier than cashmere.
Just add the matching trousers.
This is also available in a gorgeous choc brown.
Ugg have updated this classic style with a water-resistant sole. Rejoice!
SHOP MORE UGG BOOTS:
With a stain and water-resistant finish, this is the perfect all-year-round style.
Made in the softest suede, this style is going straight to the top of my wish list.
The classic mini are always an editor favourite.
The tall pairs are still sticking around.
These are fun.
Anything chocolate brown gets a big yes this season.
Platforms are back. We've spotted these on plenty of editors, celebs and influencers this season already.
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