Ganni is the dream brand that's at once cool, trailblazing, and sellable. Some brands are good at nailing an enviable aesthetic, pushing boundaries, or creating items at prices people can afford, but not every company can fuse all three into one brand as Ganni can. This season, the popular Danish label continued its quest for global domination with a standout S/S 20 show at Copenhagen Fashion Week.
Ironically, it was especially fun because of the one thing every outdoor event planner dreads: pouring rain. The rain-filled dance party finale happened to be extremely on-brand for Ganni. In my pre-show interview with creative director Ditte Reffstrup, she told me that Ganni girls are independent, capable of anything, and comfortable in their own skin—so it's really no surprise that they'd be up for dancing outside during a downpour.
I also took the opportunity to ask Reffstrup about the S/S 20 pieces she's most excited about, and I definitely share her enthusiasm for this trio of trends. Scroll down for her answers and be sure to take notes—there's no one I'd trust more when it comes to style advice.
Tops and Dresses With Unexpected Ruching
"There are some playful piercing-like pin details in unexpected places throughout the collection," Reffstrup told Who What Wear. "They create a ruched effect on the chest of knitwear or on the hip of a dress, which feels new and exciting."
Long Shorts
"The piece I'm getting the most excited about to wear for S/S 20 is the long shorts," she told me. "I love them all, but there's an amazing faux-snake sequin pair—they are bold, but the boyish tailored shape looks great with more feminine silhouettes."
Linen Suiting
"I love the linen tailoring; it has a real '70s vibe," Reffstrup said. "The jackets are super versatile so you can wear open or closed in all different ways."
Next up, the trends everyone will be wearing in 2020 thanks to Copenhagen Fashion Week.
This press trip was paid for by Copenhagen Fashion Week. Editor's opinions are her own.
-
Chic and Conscious Shoppers Rely On These 16 B-Corp Fashion Brands for Elegant EssentialsIt's easy being green.
-
I’m An Editor—I Always Turn to This Scandi Brand for Cool, Elevated PartywearFestive dressing, but not as you know it.
-
Mark My Words—These Cool Flats Are Set to Become the New London It ShoeScandi girls are already obsessed.
-
The Cool Scandi Brand Fashion People Are Buying Their New It Bags FromArm candy ahead.
-
Ganni's Knit Vests Are the Cult Autumn Item Every Fashion Person Wants to BuyYears later, and they're still popular.
-
I Just Tried 2023's Biggest Denim Trends—These Are the Only Ones That MatterSpoiler: Y2K is back.
-
I've Been a Stylist for Years—These 6 Autumn Jackets Always Look GoodBuy now, wear on repeat.
-
Calling It: Every Chic Item French Girls Will Wear on Repeat Next YearGaze into my boule de cristale.
