Features
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This High-Street Brand Just Dropped the Most Expensive-Looking Shoe Edit I've Seen This Year
Timeless silhouettes with a contemporary twist.
By Florrie Alexander
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Yes, Blue Jeans are Timeless, But the Most Stylish People I Know Are Now Wearing Denim in This Surprising Colour Instead
They look so sleek.
By Chloe Gallacher
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I Brought In the Experts—7 Winter Hair Trends They Want Us to Have on Our Radars
Time to get ahead.
By Grace Lindsay
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A Full Face of Makeup Has Never Been My Thing—Here's How I Look Put-Together With Zero Effort
A lazy girl's guide.
By Morgan Fargo
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7 Items That Officially Reached Cult Status This Fashion Month
Street-style stars.
By Remy Farrell
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Fashion People Wear Jumpers in This Classy Colour When They Want to Look Mega-Rich
And it works.
By Natalie Munro
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No Doubt About It: These Are the 21 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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Black Boots Never Go Out of Style—You'll Want to Wear These Chic Pairs Forever
From ankle to knee-high.
By Maxine Eggenberger
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I Had a Preview of M&S's Latest Designer Collaboration—12 Pieces That Will Sell Out First
A ready-made winter capsule.
By Florrie Alexander
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It’s Boot Season—If You’re Going To Wear Them This Winter, Try These 6 Trending Styles
Put your best foot forward.
By Ava Gilchrist
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Sorry, Sambas—These 7 Trainer Trends are the Ones Fashion Insiders Are Buying This Winter
You heard it here first.
By Rebecca Rhys-Evans
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Victoria Beckham Uses This Exact Makeup Combination to Achieve *That* Signature Brown-Eye Look
Chic, elegant and totally timeless.
By Grace Lindsay
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Winter Is Nearly Here—These 6 Nail Colours Are Set to Dominate the Upcoming Season
Make you next mani a great one.
By Jazzria Harris
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Welcome to the Who What Wear UK High Street Issue!
You're going to want to dive into this.
By Who What Wear
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We Just Styled the Chicest, Most Expensive-Looking High-Street Accessories You Can Buy Right Now
The cherries on top.
By Sophie Robyn Watson
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The 25 Most Expensive-Looking Pieces to Shop Now
The chicest winter capsule.
By Florrie Alexander
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The State of the High Street: A Deep-Dive Report
One expert weighs in.
By Emma McCarthy
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Trust Me: These 7 "Alternative" High-Street Brands Are the Ones to Know Right Now
If you're after something different.
By Rebecca Rhys-Evans
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The Ultimate New-In Edit
Looks we love.
By Who What Wear
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If You're a Fan of The Row's Handbags, You'll Love This Lesser-Known But Just as Elegant Brand
It's an insider favourite.
By Maxine Eggenberger
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They're Here: The Most Stylish Cashmere Jumpers for Every Budget
'Tis the season.
By Lucia Debieux
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Turns Out, This Surprising Skirt Trend Is Actually a Very Chic Alternative to Jeans in Winter
From cosy dinner dates to Christmas parties.
By Avalon Afriyie
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H&M's Elegant Wool Coats Sell Out Every Year—7 Styles That'll Be Gone by November
Blink and you'll miss them.
By Emily Dawes
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I’ve Tested Dozens of Designer Bags, But This Elegant Tote Always Wins Me the Most Compliments
A French-girl favourite.
By Florrie Alexander
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It’s My Job to Predict Trends—This Emerging Trainer Design Will Be Huge This Winter
I can tell.
By Natalie Munro
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If Simple Elegance Is Your Vibe Right Now, You'll Probably Want to Try These 7 Easy Winter Outfits
Fail-safe combos.
By Chloe Gallacher
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I Know You Have Classic Taste If You're Wearing Any of These 11 Timeless Trends This Winter
Simple but so effective.
By Nicole Akhtarzad Eshaghpour
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I Thought I'd Worn Jeans With Everything, But These 5 Winter Trends Are Making Denim Feel Fresh Again
My jeans feel so 2025.
By Chloe Gallacher
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Not Panthère, Not Tank: This 100-Year-Old Cartier Icon Just Became the Hottest Thing to Wear on Your Wrist
Très chic.
By Ava Gilchrist
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Every Clued-Up Beauty Insider I Know Reads These 8 Substacks Religiously
Recommended by an editor.
By Grace Lindsay