Basics
We're rounding up the latest shopping guides for basics, from simple tees to classic denim. Read on for our favorite timeless buys.
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I'm an Editor Who Loves to Be Cosy—12 Chic Pyjama Brands I Always Recommend
My favourite thing to talk about.
By Emma Spedding
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Celebs, Editors and Influencers All Love Jo Malone Perfumes—17 of Our Favourites
You probably do, too.
By Maxine Eggenberger
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I'm a Fashion Editor With Classic Taste—8 Elegant, Anti-Trend Outfits I'm Going to Rely On in 2025
Elevated everyday formulas.
By Bébhinn Campbell
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Black Friday Might Be Over But the Incredible Deals Live Rent Free in My Head
Take note for 2025.
By Emily Dawes
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Here's Everything We Know About H&M's Black Friday 2025 Sale—And The Elegant Pieces I'm Bookmarking For It's Arrival
Smart purchases ahead.
By Florrie Alexander
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Suddenly, Everyone Is Wearing This Classy Top With Jeans and Wide-Leg Trousers
An entry point to easy luxury.
By Natalie Munro
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Bored of LBDs? Here's Some Party Outfit Inspiration Courtesy of '90s It Girls
Kate, Naomi, SJP, Donatella—they're all here.
By Hannah Almassi
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I'm in My 50s and Have Tried a Tonne of Basics—Now, I Rely On These 7 Easy Items
A fashion editor's top picks.
By Jess Kelham-Hohler
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We Know What the Men in Your Life Will Appreciate for Christmas
See where to get clever gifts.
By Amy Lewis
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I'm a Stylist and Fashion Expert—This is the Simple Trick I'd Recommend If You Want to Look Classy
Here comes colour.
By Ebony Francis
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7 Easy Staples You'll Find in Every Londoner's Capsule Wardrobe
Non-negotiables.
By Bébhinn Campbell
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Without a Doubt, These 7 Classic Pieces Are the Foundation of My Winter Capsule Wardrobe
Forever relevant.
By Bébhinn Campbell
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11 Winter Staples You'll Come Back to Year After Year (After Year)
A ready-made capsule.
By Maxine Eggenberger
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I Hired a Pro at Wardrobe Clean-Outs—7 Things She Told Me to Let Go Of
Buh-bye.
By Sierra Mayhew
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39 Black-Owned Skincare, Hair, Fragrance and Makeup Brands We Love
And the all-star formulas from each.
By Erin Jahns
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I've Just Assembled the Perfect Scandi Capsule Wardrobe With 9 Easy Pieces
Scandi style staples.
By Jess Kelham-Hohler
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How to Build a Capsule Wardrobe With 2024's Biggest Trends
Stylish simplicity.
By Remy Farrell
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I've Just Assembled the Perfect French Capsule Wardrobe With 9 Simple Pieces
Wear on repeat.
By Maxine Eggenberger
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I've Created the Perfect Autumn Capsule, and It's Made Up of These 11 Pieces
Your ultimate guide.
By Jess Kelham-Hohler
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I'm a Stylist and Fashion Expert—4 Fresh Autumn Accessory Trends That Will Elevate Any Outfit
For an instant boost.
By Ebony Francis
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7 Items Our Editors Would Never Buy From Zara and 7 They Definitely Would
Stranger things have happened.
By Maxine Eggenberger
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I've Been a Stylist for 10 Years, and I Swear By H&M's Affordable Cashmere
If you know, you know.
By Emily Dawes
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I Just Did a Wardrobe Clean-Out—7 Items Now on Pause, and 7 Anti-Trend Items Replacing Them
New season = wardrobe check-in.
By Remy Farrell
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I Always Turn to COS for Designer-Looking Wardrobe Staples—17 New-In Pieces I'm Loving for Autumn
Sponsor Content Created With COS
By Humaa Hussain
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My Vibe Right Now Is "Autumn in Paris"—6 Easy Outfits I'm Wearing On Repeat
Forever chic.
By Bobby Schuessler
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10 Sophisticated Staples French Women Are Wearing on Repeat in Paris
C'est chic.
By Florrie Alexander
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I Did the Research—Here Are 6 Trends Parisians Are Passing on This Season
And six they're loving instead.
By Sierra Mayhew
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These 7 Colours Are the Key to Looking Richer Than You Are This Autumn
The ultimate elegant colour palette.
By Maxine Eggenberger
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I'm a Fashion Expert—10 Expensive-Looking Staples Every Wardrobe Could Benefit From
A ready-made capsule.
By Maxine Eggenberger
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7 Elegant Yet Fresh Basics I'm Buying Now and Wearing Through Autumn
Join me.
By Allyson Payer