The saying "you get what you pay for” applies to so many things in fashion, but one thing we struggle to justify it for is lingerie. Never has so little fabric amounted to so many pound signs as it does when you peruse luxury lingerie. And seeing as it’s something we wear, quite literally, every single day, it’s not something we’re prepared to spend our entire salary on, which is why we’ve scoured the digital shopping sphere to bring you the best affordable lingerie brands we can find.
Emmanuelle Koffi wears a white lace lingerie set from Gooseberry Intimates.
While they’ll save you some pennies in the process, if there’s one thing these affordable lingerie brands don’t skimp on, it’s style. From comfortable jersey triangle bralettes and big briefs to lace-trimmed teddies and even sultry see-through shorts, all from an array of big names to more niche, under-the-radar labels, scroll below to see the chicest, most affordable underwear brands to buy into this season.
1. & Other Stories
& Other Stories is ideal for those with a smaller cup size.
I love the frilly detail on this bustier.
They also come in pastel pink.
2. Out From Under
The Cherish Bra is one of my favourites fro when I want something pretty yet practical.
Pick your balcony bra fighter. For me it's all about that purple hue.
This seamless thongs will go unnoticed under clothes.
3. MARY YOUNG
Bright lingerie is guaranteed to lift your mood.
Wear as a top with wide-leg trousers and an oversized blazer.
A pair of knickers so good, you can get them in nine other colours.
4. MARIEYAT
A cool update on the classic bralette.
Cut-outs have filtered through to lingerie, too.
It's as comfy as it looks.
5. NUDEA
Once you try the comfy second skin bra, there will be no going back.
This also comes in a gorgeous mint green shade.
Nudea is the destination to pick up great-quality basics.
6. MARKS AND SPENCER
When you find a bra so good, you want it in all colours.
It's Rosie Huntington-Whiteley-approved.
Nope, we can't quite believe this beauty under £30 either.
7. GOOSEBERRY INTIMATES
So pretty.
The cut of this bra is so beautiful.
This also comes in five other colours.
8. NUBIAN SKIN
All Nubian Skin lingerie comes in four different skin tones for women of colour.
The fuller cup range is for cups E-G.
The seamless bodysuits are perfect as a smoothing layer underneath more fitted dresses.
9. SAVAGE X FENTY
Rihanna-approved lingerie of course gets a firm yes.
This halter neck looks so good on.
These will liven up your lingerie drawer.
10. DEBENHAMS
In the prettiest print. We of course want the matching pyjamas trousers, too.
Comfy T-shirt bras should be part of everyone's lingerie collection.
If you like some extra lift, a push-up bra is the style to opt for.
11. OYSHO
Flash this under a white shirt for a night out.
One word: Wow.
Sheer bras are are trending right now.
12. Underdays
Designer with comfort, style and sustainability in mind, Underdays both look and feel good, without causing any harm to sensitive areas.
I'm not lying when I tell you these are the comfiest pants I have ever worn, and the fit is perfection, too.
A range of sizes ensures there's something for everyone.
Next Up: The Only Pretty Lingerie Trend I'll Be Buying This Year
This story was originally published at an earlier date and has since been updated.
