There's No Doubt About It—This Is Still The Bag Every Fashion Person Wants to Own

There's a simple way of knowing if something has truly attained It status within fashion circles: It's everywhere. While Hermès Birkins and Chanel chain bags continue to be enduring classics people love even decades later, there's a more recent addition joining their ranks––Bottega Veneta's Jodie bag.

Since its arrival in early 2020, the accessory has become a fixture in almost every paparazzi shot or Instagram outfit picture. When the brand's former Creative Director Daniel Lee transformed the core aesthetic of Bottega Veneta in 2019, he also brought to the Italian house a new lineup of bold accessories. While several of them have gone on to be sellout hits (including those mesh heels and IG-famous clunky rubber rain boots), arguably the most in-demand piece has been the Jodie.

The bag itself merged Daniel Lee's modern point of view with the heritage craftsmanship of Bottega Veneta's famed intrecciato leather, so it feels right in line with today's trends yet also timeless. From its sumptuous leather to the minimal yet elevated shape, it's not difficult to get why the bag has a growing legion of fans. To give you the full scope of just how pervasive this bag is, I've picked out some of the most stylish ways it's been worn out in the wild. If you're thinking about splurging on this classic, I also have all the places where you can buy it—just keep scrolling.

See How the Fashion Set Are Wearing Their Bottega Veneta Jodie Bags:

With a palette of all-white tones, Fong-Min's look just oozes sophistication.

Classic black always look amazing against all of your staples each and every year.

Marilyn proves how a monochrome outfit will never fail to impress, no matter the season.

A pretty burst of lilac really perks up a denim outfit. And it would look just as chic teamed with rich burgundy and brown tones.

Sometimes, you just want a bag that will bring you joy, and this teal certainly fits the bill.

Now, Shop Bottega Veneta's Jodie Bag: