It's becoming increasingly problematic for me and my bank account to keep track of the latest mini It bags: There's something just so annoyingly, temptingly cute about them. As someone who prefers to not lug the kitchen sink around, I cannot resist. There's another newbie style pitching to join the existing pack and sit alongside a little white satchel from Wandler, a green rattan number from Wicker Wings, a small red box bag from Manu Atelier, a host of vintage beaded styles, a tan bucket from Staud… you get the idea.
Over the summer, and most prominently during the recent fashion week schedules in Stockholm and Copenhagen, we've seen the simple Victorian-inspired pouch bag coming to the fore. Made over and modernised by Ganni (think brighter colours, bold beadwork), these teeny tiny drawstring bags in great volumes are drawing the attention of Scandi girls. The cult brand, of course, leads the charge, but other brands are part of the pack: Attico has been known for its fancy evening versions for some time, Les Petits Joueurs does some of the most luxe around, Cult Gaia is nodding towards the movement while Jacquemus in on board with leather versions. Me? I'll probably hit up Etsy for something vintage as this style is so retro. If you want the fast-track, try out one of my favourite pouch bags to shop below.
girls carrying pouch bags
Both Emili Sindlev and Jeanette Madsen are fans of this bag trend.
Ouymayma got the "make it look retro" memo and chose a beaded style.
Ellie's raffia pouch can last way beyond the summer months.
Camille's in with the Ganni gang with this monochrome polka-dot pouch.
Related: The Stats Don't Lie—These 6 Designer Bags Are Always Worth the Investment
Elsa Hosk matches her Attico dress to a lemony-fresh mini bag.
Reese's drawstring pouch is the most vintage-looking of all we've seen.
Diletta Bonaiuti clashed her scarf dress with a blue drawstring bag.
shop the best pouch bags
YES.
Don't save it for best; wear it in the day.
Remember these from when you were younger?
For holidays and beyond.
We're all back into pink… again.
Related: Birkin Bags Are More Valuable Than Ever—Here's How to Get Your Hands on One
Florals forever.
Adorbs.
Can't decide whether we love this colourway or the green more…
Fake it as a vintage.
Set against true-blue jeans and watch it go.
Next up, our A/W 18 trend report to reference on repeat.
-
The £5k Chanel Handbag Fashion People Are Using at Festivals and Bringing to the BeachIt's everywhere!
-
The Runway Has Spoken: These Are the 5 Handbag Colour Trends That Will Dominate This SummerStraight from the catwalk.
-
Spotted All Over Europe—the Elegant Tote Stylish People Are Swapping Their Designer Bags ForAn insider favourite.
-
This Loewe Bag Is a Fashion-Person Favourite—I Test Drove It to See If It Deserves the HypeIt's aged like a fine wine.
-
This High-Street Brand's Bags Keep Selling Out—These Are the Styles I'm Shopping for SummerSleek, sculptural and affordable—COS bags are having a moment.
-
Don’t Settle for Basic—This Specific Bag Will Make You Look Much Trendier This SummerShow and tell.
-
The Unusual But Very Trendy Thing Summer 2025's Coolest Accessories Have in CommonGet roped into this.
-
I Know You're Stylish If You Carry One of These In-the-Know BagsWorthwhile investments ahead.
