New York Girls Are Obsessed With These 20 Beauty Buys—Here's Why

"It's no secret that New York smells like trash 90% of the time. So fragrance is my invisible accessory. Like a designer bag, a few spritzes of this intensely sultry scent give me copious amounts of joy. It's blended with masculine notes of musk accompanied by warm florals like lavender and orange blossom. This luxurious scent makes me feel like such a boss lady. Every single Uber driver and countless co-workers say the three magic words when I wear this: 'You smell good.' The fact that I've stuck with this scent since it launched says a lot. I'm perfume-obsessed and usually date fragrances like flavours of the week, but Libre has been my main attraction for a while."

"A simple walk to the subway is subjecting your skin to a whole lot in New York. I'm constantly running around and don't have time for touch-ups, so I rely on this full-coverage foundation to hydrate and protect my skin from environmental elements for hours on end. Thanks to the hefty amount of grape-seed oil in this formula, my dry skin feels so moisturised. And I must mention the glow that I get from this foundation is truly unmatched. All my fellow glow-chasers need this ASAP." 

"Red lipstick is my face's power suit. Whenever I have a big meeting, celebrity interview or presentation, I put on red lipstick. Sade has become one of my signature shades because it makes me feel unbelievably confident. Created by one of my favourite black-owned beauty brands, Uoma Beauty, this blue-based red pops on my deep skin tone. And it's named after the legendary Sade, who is one of my favourite soulful singers of all time. It's a cherry red shade that looks fire in photos and feels weightless on your lips because of its featherlight texture that won't dry your lips out."

This brow gel is Glossier's best-selling product. You can opt for clear to keep things super low-maintenance or grab one of the tinted options to boost your arches with a touch of colour for extra oomph. 

I wasn't surprised when Jess mentioned this cult-loved serum. It's jam-packed with amazing ingredients sure to help your complexion combat whatever city life throws at it. And if you want to get really fancy, pair it with its new(ish) cousin, Active Treatment Essence (£210).

Consider this fragrance icon one of the most-wanted scents in the industry. According to Jess, it's a New York beauty staple. Its instrumental notes play to the tune of violet accord, cardamom, iris, leather, papyrus, ambrox, cedarwood and sandalwood.

"This is my 10-minute treatment of choice when I'm hungover or occasionally forget to leave the club until lunchtime. Talika is more known for its reusable eye patches (also fantastic), but this face mask is what I always have to have on hand. It's just so good at brightening, taking down redness and flooding my skin with moisture when it's clearly crying out for help."

"All my friends and colleagues (and some random people I've told this to and never seen again) know that I love perfume and rarely wear the same thing two days in a row. But my most consistent scents are by Maison Francis Kurkdjian; they're unfailingly beautiful and original. My favourite is Grand Soir, which is warm and sweet and enveloping. And expensive. It smells very expensive."

"The mark of a really good highlighter is when everyone just asks about your skincare routine. This one is from Chanel's summer collection this year, and I've been wearing it daily since it launched. It's warm and iridescent and gives your complexion this glimmering quality that looks as mesmerising in photos as it does in person. I love the accompanying matte bronzer too, but the highlighter is next-level."

"Nothing is going to work a miracle on my short lashes, but this gets pretty close. It holds a curl well and gives me that fanned-out, fluttery look. I always have one in my bag. It's a good five-second hack to looking more awake than I actually feel."

"In full honesty, I almost gave it to someone else to test. I have a lingering fear of retinol after prescription Retin-A left my face a peeling mess. (I primarily blame my doctor, who didn't give me proper instructions for usage.) That's over now. This moisturiser, which smells like Creamsicles, gave me a complexion that looks more flawless by the day. I already used up my first tub, and I'm about to go in on the next one."

"Philip B. is forever giving me excellent advice, both about life and about my hair. Obviously, I try everything he tells me to, and the best beauty tip he ever gave me was to treat my hair with his Conditioning Water. I don't get it because it feels like you're spraying straight-up water on your hair, but then all of a sudden it's glossier, silky-soft, has major volume and smells like a countryside garden retreat."

"Nail artist Steph Stone turned me on to Essie's gel couture formula, and now it's all I use. Previously, I thought all polish brushes were more or less the same, but now I see I was wrong. This one is cut so it glides down your nail perfectly and gives you a nice clean edge, no matter how much you suck at painting your own nails. It wears forever and there's a shade for every mood. Usually, I go for Good Knight, which is the deepest maroon imaginable."

"When I was at Teen Vogue, I would always come back to my desk to find my co-workers hunched over this palette and covertly doing their makeup. I didn't think this combination of reds, oranges and megawatt glitters would become something I reached for daily, but it's too gorgeous to only wear on occasion. I love all the Huda palettes, but this remains my favourite."

"Moving to New York changed so much about my life, including my day-to-day beauty routine. I never was heavy on my makeup routine, but now that I live in a city with extreme shifting weather (your face can literally melt off in a subway car) where it seems like everyone is always on a time crunch, my routine has minimized even more. That's why I swear by Fenty's trusty Gloss Bomb. Not only does it give my lips a little pop, but I don't have to worry about finding a random restroom to reapply my lip colour. Plus, I'm supporting RiRi in the process."

"Okay, this isn't just a plug because Versed is WWW's sister skincare line. Honestly, I never had problems with my skin in L.A. Maybe it was the relaxed lifestyle, or maybe it was the fact that my face wasn't exposed to the filth that coats this city. But either way, this serum has made dealing with the little pimples that pop up from time to time so much easier."

"Styling curly hair is already a process, but moving from a dry climate to humidity has made my hair, well, interesting. The product that has been keeping my curls hydrated and the least frizzy they can be on a rainy day is this amazing hair mask from SheaMoisture. I put it in at least once a week, or whenever my hair needs it, and let it soak for 10 minutes. The results allow my curls to stay defined come rain or shine."

"Yes, it's gross, but let's be real here: NYC isn't kind on your feet. Somehow, you end up walking 10 miles in a day without realizing it—something my L.A. feet are not here for. So upon moving, I had to change my pedicure routine to not only be more frequent (cause your feet to need some love) but to also include a foot file. Any New Yorker can attest to how life-changing a good pedicure is, especially with a file."
Up next, the 13 best products our L.A. and New York editors just tried.