I'm a New Mum, These Are the Baby Products I've Been Recommended Again and Again

Starting the process of shopping for baby items can be extremely overwhelming. Take it from someone who's just been through that exact process. There's just so much out there. You could spend hours researching the best baby grows or bedside cribs due to the overwhelming number of options on the market. Of course, nothing beats a good firsthand recommendation, so to make the 'preparing for a baby' process a bit easier, I reached out to all of my mum friends to ask them to share the best baby products that genuinely made their lives as new parents more manageable.
After finding the initial shopping process so stressful (I must have asked myself "but what do I actually need?!" one hundred times), and then feeling a lot more informed after all of my friends' feedback, I thought it only fair that, as a Who What Wear editor, I share all the expert tips I've gathered along the way in the hopes that it will make your early days of parenthood a lot easier too. In my round-up below, you'll find links to the best sleepsuits (you'll never guess where they're from), the best bottles, the best newborn buggy for city-dwellers and the car seat that got the seal of approval from so many experienced mums, along with so much more.
Keep scrolling for a list of some of the top baby products on the market, as recommended by the real experts...
Every single one of my London-based parent friends pointed me in the direction of the Babyzen YOYO buggy. Mainly because it's incredibly compact and lightweight, perfect for when you're hopping on and off buses and tubes around the city. Since I heard about it, I've also spotted it constantly out and about—another sure fire sign it's worth the investment. Not to mention the fact that A-List celebs from Jennifer Lawrence to Blake Lively (who must have the pick of the lot) have all used the YOYO with their little ones. The newborn set up folds away with the chassis (doable one-handed apparently), making it incredibly easy to use when on the go on your own, then from around 6 months old, they switch into the stroller seat (included in this pack), which can even be taken on most planes as hand luggage. Of course, you can get it in this classic black or there's a range of chic colours, from beige to muted green and grey, to choose from too.
At the beginning of my pregnancy I was convinced I was not going to spend this amount of money on a pregnancy pillow. Eventually, after a number of cheaper options fell short, I bit the bullet and I haven't regretted it for a second. The bbhugme also works brilliantly postpartum, as a nursing pillow or back support.
This highchair by Stokke is actually adjustable and can be configured to work for a newborn, six-month-old with this highchair attachment, all the way to an adult!
I found myself questioning (and then asking all my mum friends) what toys do newborns need, if any? So many of them pointed me in the direction of Lovevery, who create playkits backed by a ton of research that provide everything they need (no more, no less) for their development at every age.
If you're after a great all-rounder buggy that will work just as well outside the city as running around it, the Cybex Priam comes highly recommended. The carrycot addition fits on this chassis and is ideal for safely carting around your newborn (and can even be used as an overnight cot if needed when travelling), but from around six months this stroller seat is lightweight, has multiple reclining positions and works either front or parent-facing.
There are a lot of car seats out there, but the Cloud T was not only the one I was recommended most by friends, but also featured regularly as a winner in expert reviews. The biggest pro? It comes with a base that swivels, so no back-breaking aerobics just to get baby in and out of the car (and it attaches to the Priam chassis above for ease as well).
I saw Laura Jackson (mum of 3) recommending these maternity bras on her Instagram, and have since heard so many other mums raving about them. I invested in this style which, I have to say, is so comfy while still feeling pretty.
Trust me when I say I've done my research (hours and hours of it) searching for the best Bedside crib, and the Snuzpod was the one that kept popping up, as well as the one that the majority of my mum friends had used themselves. Which makes sense since it's the UK's best-selling crib. It's compact, now comes in multiple colours and wood finishes to suit your decor and most importantly its multiple features promote extremely safe sleeping.
Apparently you can never have too many bodysuits (sometimes called baby vests) and these basics from M&S are not only organic cotton with flat seams to avoid irritation, they also come in a huge range of sizes to suit babies as small as 5lbs.
Next Up: I'm an Interiors-Obsessed Fashion Editor—27 New Homeware Finds I Need You to See

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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