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Okay, I've Finally Cracked the Secret to Applying Eye Shadow on Hooded Eyes—Here's What to Know
These tips have changed the game.
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The "Butter Skin" Trend Is Basically a Cheat Code for Effortless Glowy Makeup
Plus, it's so hydrating.
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Trust Us: These Volumising Mascaras Give False Lashes a Run for Their Money
Va-va-voom!
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Makeup Artists and Beauty Editors Say These 19 Concealers Help Banish Creases, Cracks and Flakes
They never disappoint.
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I Struggled With Dark Circles and Under-Eye Creasing—Then I Met These Hydrating Concealers
No more tired eyes.
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I Know a Good Thing When I See It—These Under-£15 H&M Beauty Products Are Shockingly Underrated
Beauty snobs, be humbled.
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I Just Tried a Full Face of Ilia Beauty—These Are the Products I'd Actually Buy Again
The ultimate in "no makeup" makeup.
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I Have Officially Retired From Lipstick—From Now on, I'm Only Wearing This Gloss-Balm Hybrid
I mean, just look at it!
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The Glowdown: Gillian Anderson Shares the Beauty Secrets We All Want to Know
You won't want to miss this.
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This "Daunting" Makeup Product Is Staging a Comeback for Spring—Naturally, We Want In
Confirmed: it's surprisingly wearable.
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Bella Hadid Uses This £15 Concealer for Her Supermodel Glow—and It's Currently on Sale
If you ask me, it's a top-tier drugstore product.
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I've Researched Every Beauty Product Victoria Beckham Actually Uses, From Makeup to Skincare
Including a £9 moisturiser.
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We're Editors—This Is Our Ultimate List of the Best Foundations We've Ever Tried
Your match awaits.
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This Underrated Makeup Tool Is the Secret to Perfect-Looking Lashes
Hint: It's not mascara.
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This £15 Mascara Has Earned Me More Compliments in One Week Than I've Received in My Whole Life
People keep asking if I've had a lash lift.
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Most Foundations Make Large Pores More Noticeable—These 10 Are the Exception
They're makeup artist-approved.
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I've Tried Everything—These Are the Best Under-Eye Concealers to Help Disguise Dark Circles
Finally!
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Without a Doubt, These Are the Best Foundations for an Effortless Glow
Trust me: I've tried them all.
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22 Budget Beauty Products That Outperform Their Luxury Counterparts
As told by the editors who actually buy them.
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Excuse Me While I Gawp at These Incredible BAFTA Beauty Looks
Straight from the red carpet.
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Hold Up—I Think the BAFTAs Just Proved This Long Forgotten Makeup Product Is Back
It stopped me mid scroll.
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This TikTok-Approved Mascara Trend Is Perfect for Lazy Girls—After Testing It, Here's Our Verdict
It's so underrated.
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Jessica Plummer and Emma Naomi Just Debuted What's Set to Be the Most Worn Mascara at the BAFTAs
Their BAFTA Nominees Party looks delivered.
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I Officially Crown This Unassuming £4 Lip Liner My Holy-Grail Makeup Product
It rivals every luxury liner I've tried.
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Trust Me—This Is the One Versatile Makeup Product You'll Find in Every Who What Wear Editor's Kit
Makeup artists agree it's a staple.
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I'm So Glowy That My Colleagues Think I'm Getting Daily Facials—It's Just This Trending Liquid Blush
Now I wear it every day.
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Introducing, Our Complete List of the Best Concealers of All Time
Let prominent dark circles and blemishes be a thing of the past.
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Of the 100+ Mascaras We've Tried, These 18 Are in a League of Their Own
The best mascaras money can buy.
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Experts Tell Me Brow Pencils Are Becoming Redundant—Here's What I Use Instead
It's all about the natural, fluffy look.
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I Just Tried a Full Face of Vieve Makeup—These Are the Best Products I'd Actually Buy
Is this brand worth the hype?
