With so many beauty brands on the market now (and many new beauty products launching every month), we've never had so much choice on where to shop for our skincare, makeup, haircare and fragrance. So when Beauty Pie launched back in 2017 and disrupted the beauty industry with its beauty members club model, I had several friends ask me: "Is Beauty Pie worth it?" and "How does it work?" If you've landed here, you're probably wondering the same before investing in a membership. So, I'm sharing my honest thoughts on whether a Beauty Pie membership is worth it and the products I truly think are worth trying if you decide to go for it. Scroll ahead for everything you need to know.
What Is Beauty Pie and How Does It Work?
Founded by beauty entrepreneur Marcia Kilgore (who is behind iconic beauty brands such as Soap & Glory, Bliss and FitFlop), she saw an opportunity to bring beauty products direct from the factories and labs—that make many of your luxury products you already own and love—but without the markups that traditional beauty brands layer into the final price of their products.
For example, a typical moisturiser might cost £15 to make, but once a brand has paid for advertising, their celebrity ambassador, the cost of luxury (and often unrecyclable) packaging and retailer overheads, that same moisturiser price tag can easily end up being £100 once it hits the shelves. A Beauty Pie membership cuts out these middlemen, so you basically pay the factory price for expertly formulated products. It's pretty genius.
To access the cheaper prices, you'll need to buy a monthly or annual membership. It's not a beauty box subscription, so you can choose exactly the products you want and buy as much or as little as you like. Think of it as a Costco for beauty, allowing you to enjoy products at a more affordable price point.
On each product, you'll see the 'Typical Price' versus the member price, so you get an idea of the calibre of the product. You'll also see Beauty Pie listing the country that each product is made in as it works with many incredible labs across the world. For instance, the best skincare formulations often come from Switzerland and Japan, whereas the best makeup formulas are typically Italian-made.
My Beauty Pie Favourites
Typical Price: £45
Member Price: £24
I've written extensively about how much I love the Beauty Pie Triple Hyaluronic Acid serum, and I've now finished my fourth bottle of it. It's truly amazing at not only hydrating, but plumping the skin too. I see visible results after a month of use and I really notice how my skin changes when I stop using it in favour of other hyaluronic acid serums and inevitably come crawling back. It can't be topped IMO. I'm about to go and buy my next bottle.
Typical Price: £250
Member Price: £120
One of my favourite parts about being a Beauty Pie member is getting access to crazy-good discounts, like the Beauty Pie LED mask. The market value for this device is around the £250 mark, but it's only £120 for members—making it a total steal in comparison to other LED masks on offer. It delivers both red and infrared light to the skin to plump, encourage collagen production and healing while reducing pigmentation and firming the skin. When I use this nightly, I notice such a difference in my complexion. This sells out fast, so when it comes back into stock, you'll need to be poised to get your hands on it.
Typical Price: £34
Member Price: £20
You know that feeling when you've spring-cleaned your home from top to bottom and unloaded a fresh load of clean bed linen? This summery candle smells exactly like that. Beauty Pie describes it as "Lavender, freesia and magnolia flowers bundled in fresh white cotton sheets then spritzed with a nudge of musk," and I agree with this description. This might be the best Beauty Pie candle ever.
Typical Price: £100
Member Price: £24
This serum reminds me of a very expensive vitamin C serum out there, but it's at a fraction of the cost. I used this consistently for a couple of weeks and was amazed at how clear it made my skin. Post-acne scarring faded, and my skin had a glow I'd not experienced before. It's exceptional.
Typical Price: £32
Member Price: £19
I'm normally not all that fussed about body creams, but this changed everything for me. This body cream is the most buttery, nourishing oil-in-cream body moisturiser that melts into the skin to leave your limbs feeling luxuriously supple. The large jar lasts a really long time, and having tried a lot of expensive body creams, I can confirm this is just as good.
Typical Price: £20
Member Price: £12
When I wrote a full review of the Beauty Pie Superluminous Under-Eye Genius, I was floored by its ability to seamlessly conceal my under-eye darkness and hollowness. It counteracts the dark tones found around the eye area (and comes in three shades depending on what tones you have) to disguise under-eye dark circles. Think of it as a complement to your concealer. You'll find you'll need less concealer or can even forgo it completely with this.
Typical Price: £37
Member Price: £22
If you lead a busy lifestyle (who doesn't these days?), then these supplements are great for times when you want to both focus and de-stress during hectic days. They make a noticeable difference to my energy levels by making me feel less lethargic, and I find my concentration and focus are generally better when I take them. They're a great supplement to take during the shift in seasons or if you're feeling out of sorts, and they're far less expensive than other supplements out there.
Typical Price: £93
Member Price: £44
This is one of Beauty Pie's most high-tech serums, and I still cannot believe it's only £44 for the level of innovation in the formula. Created with a top dermatologist, this is like having a derm appointment in a bottle, leaving skin plumped, smoother, firmer and clearer. My skin glows after using it.
Typical Price: £25
Member Price: £14
I love a luxury shampoo, but if it weren't for my job as a beauty editor, I would never justify spending much more than £20 on haircare. Thankfully, Beauty Pie's formulas are just as luxe and won't make your bank account cry. This detoxing shampoo is particularly good for removing buildup from your hair to leave it feeling weightless, bouncy and oh so shiny.
Typical Price: £50
Member Price: £15
I come back to this facial SPF all the time, as it really does function brilliantly as both sun protection and a lightweight primer all in one. The water-cream texture melts into the skin without a white cast and without any fuss, and primes the skin for makeup, too, should you want to follow up with foundation. It also contains antioxidants and peptides to help your skin glow as you wear it.
Typical Price: £30
Member Price: £12
Luxury eyeshadow sticks can cost a small fortune, which is why I like Beauty Pie's. They don't break the bank, so you can easily stock up on a couple of shades. They're completely fool-proof too. Simply scribble onto the lids and blend out with a brush or your fingertips and enjoy the crease-free formula and beautiful colour pay-off.
The Memberships
You can choose between two memberships, Annual and Monthly.
Beauty Pie+: Costs £59 per year (averaging about £5 per month), which includes access to member prices plus:
- Free shipping for orders over £35
- Welcome gift worth £60+
- Choice of anniversary gift each year
- Free samples on eligible orders over £50
- Order as often as you want
Plus, access to beauty candy deals, free shipping weekends, sample sales, and more.
Beauty Pie Starter+: £29 per year (averaging £2.50 a month), which includes access to member prices plus:
- Free shipping on orders over £60
- Order up to 4 times per year
You can also buy the products if you're not a member at the typical price, if you do just want to try something as a one-off.
Is There a Free Trial?
Beauty Pie occasionally offers free trials for a limited time period, so it's worth keeping your eyes out on its website for promotions.
Is Beauty Pie Worth It?
Having tried Beauty Pie's membership and several of its skincare, makeup, hair care, body care and fragrance products, I can wholeheartedly say yes, it's so worth it if you're a beauty lover who likes premium products without the matching price tag.
The formulations are amazing and are at a very competitive price point, so you can easily claw back the cost of the membership through the amount you'll be saving from buying the discounted rates through Beauty Pie. If you're very loyal to other brands, or like to try lots of different brands, you'll maybe want to consider if the additional cost of the membership on top is worth it.
If you're unsure, I'd recommend going for the free trial anyway and get a feel for the products. My personal favourite category to shop from Beauty Pie is skincare. The formulas are so brilliant that many of the serums have replaced some of my favourite products I've tried in my job as a beauty journalist.
The Triple Hyaluronic Acid Serum is one of the best hydrating and plumping serums I've tried (I've now finished my fourth bottle), and the Superdose Vitamin C serum rivals one industry favourite that is six times the price tag. I would buy a membership purely to access the skincare at Beauty Pie's price points.
On the makeup front, Beauty Pie often does great industry collaborations with makeup greats such as Pati Dubroff, Sam Chapman and James Molloy, and the eyeshadow sticks and undereye correctors are some of the best I've tried. I'm also a huge fan of Beauty Pie's candles (you have to try Clean House), which have the most amazing throw to fill a home with scent and come in many expensive-smelling scents.
If you're thinking of getting a membership or want to know which products are worth trying, scroll ahead for the best Beauty Pie products I buy with my membership and that I'd genuinely recommend to anyone.
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